27 Bridal Designs That Will Make Customers Say "Yes"
Because love is love and the ring is the thing.
STORY BY BECKY STONE
While traditional bridal style still has a powerful pull, many shoppers — especially younger ones — are looking for rings that feel just a little bit different. Make their dreams come true, and they’ll tell all their friends about you when they post that perfect #ISaidYes selfie.
Karl Lagerfeld (ABOVE)
18K white gold setting with diamonds (0.82 TCW). Center stone not included. $4,800, (800) 487-2724, sayyeswithkarl.com
A touch of color is the perfect option to present to the bridal shopper who wants a ring with a classic vibe but craves extra pizazz. These beauties check all the traditional boxes except for color scheme, where they dare to go a bit wild.
Gabriel & Co.
18K white gold ring with diamonds and sapphires.
14K yellow gold ring with Gemfields rubies.
18K green gold ring with Canadian rose cut center diamond (0.86 TCW) and cognac accent diamonds.
18K white gold ring with diamonds (0.40 TCW), French cut sapphires (0.70 TCW), and onyx (1.45 TCW) with milgrain details.
14K yellow gold ring with diamond, emerald, sapphires, tsavorite, amethyst, and ruby.
Platinum and rose gold setting with white diamonds (1.01 TCW) and natural fancy pink diamonds (0.35 TCW).
18K yellow gold setting with sapphire-set bezel (0.20 TCW) and diamonds (0.08 TCW).
14K white gold setting with black diamonds (1.27 TCW) and white diamonds.
18K gold/palladium ring with round-cut center diamond (0.50 TCW), sapphire halo, and diamonds.
These rings are new but they’re already timeless: calling them “heirloom ready” wouldn’t be an understatement. Each one is quintessentially bridal, but with design elements that bring a certain je ne sais quoi to the traditional engagement ring silhouette.
14K white gold setting with cushion halo and accent diamonds (0.75 TCW).
14K white gold cushion shape setting with diamonds (1.15 TCW).
Erika Winters Fine Jewelry
18K yellow gold ring with antique marquise-cut diamond.
14K yellow gold setting with tapered baguette diamonds and diamond pavé (0.25 TCW).
14K white gold setting with diamonds (0.36 TCW).
14K white gold setting with diamonds.
18K yellow gold ring with cushion cut center diamond (1.07 TCW).
18K rose gold setting with diamond accents (.05 TCW).
14K white gold setting for an east-west emerald cut stone.
For those who don’t wear an engagement ring daily — or don’t wear one at all — the wedding band is of paramount importance. Engagement rings tend to get all the glory in bridal, but don’t forget that it’s the band that binds. Shouldn’t the ring that seals the deal be as perfect as the proposal piece?
14K yellow gold band with inverted white diamond baguettes (0.310 TCW).
18K yellow gold band with baguette and round diamonds.
Serinium beveled edge band with Viking laser engraving.
Yellow gold wedding band with diamonds (1.00 TCW).
14K rose gold band with distressed finish and Mexican Cocobolo hardwood sleeve.
Tungsten wedding band.
Platinum band with diamonds (0.58 TCW) and heart motif ajour.
14K white gold band with a high polished and sandpaper finish.
18K yellow gold band with diamonds.
This article originally appeared in the September 2017 edition of INSTORE.
Latest Products Stories
- How to Sell to the Client Who Thinks Art Deco Is the Bee's Knees
- From Puka Shells to Movable Charms, Here are the Latest Jewelry Collections
- Here's the Colorful Runway Trend That's Influencing Jewelry Designs This Summer
- From Amethyst Soap to Meditative Mineral Studies, Here's Your Jewelry Pro Gear for July
- Hearts on Fire Grabs the Top Spot, and More Hot Sellers for May
JEWELER SUCCESS STORIES
Wilkerson Steps in When It’s Time to Step Back
Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.