Digital Meets Real World
AUGMENTes, a leader in augmented reality, has developed a shopping platform that virtually places customers inside the product or jewelry store by superimposing computer-generated images on the user’s view of the real world. Offerings include virtual touch-and-try-on, electronic mobile-augmented commerce, design your own and many more. augmentes.com
Porte Marketing’s new diamond stud events for jewelry stores are all about one thing: selling larger diamond studs, especially pairs of 3.00 TCW and up. From tongue-in-cheek custom graphics to demographic reporting, this low-cost comprehensive program will get your customers thinking bigger.portemarketing.com
Industry giant Stuller has released its largest findings catalog to date. Titled Findings and Metals 2018-2019, it boasts a full 800 pages bursting with new products and dependable bestsellers. stuller.com/findingscatalog2018
Let’s Talk Platinum
Platinum Guild International has made a variety of reference materials available for jewelers, including the Platinum Quality Assurance Benchmarks interactive reference tool, a handy fact sheet, and other quality assurance benchmarks for working with and evaluating platinum jewelry. platinumlearning.com
LovePendants has launched LoveCharms Builder, an online creation tool. LovePendants affiliates will receive the profits of online sales made in their areas. lovependants.com
This article originally appeared in the October 2017 edition of INSTORE.
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JEWELER SUCCESS STORIES
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.