When it comes to earrings, there's something for your customer’s every mood. Just be sure you're prepared with plenty of options and ideas.

The first video below highlights long and lovely earrings that offer a dose of vertically oriented elegance.

The second video showcases "versatile variables" — designs that allow for an ever-changing interplay of style, form and color.

Take a look:

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How to Put the Profit Back in Your Diamond Business

Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.

 


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