And they dished on which brands and what jewelry sold best.
Standouts for our Brain Squad survey group included diamond flex bracelets, lab-grown diamonds, and earrings.
46% of those surveyed said they were up from the same month in 2023.
Plus, here were the brands that sold best, according to our Brain Squad survey group.
Lab-grown diamonds continue to drive sales growth for many.
Another 34% were flat for the month.
Both earth-mined and lab-grown diamonds sold well.
In terms of jewelry brands that sold well, Stuller was mentioned most often.
Read which products sold best for those surveyed.
27 percent said sales were about the same year over year, while 28 percent said they were down.
Lab-grown diamonds and custom design also continue to be popular.
Another 25% stayed even with their 2022 sales for the month.
Allison-Kaufman and Gabriel & Co. topped the survey.
We also tell you which jewelry sold best in their stores last month.
Read on to see the brands and products that sold best.
Some readers also reported mined diamonds were growing in popularity again.
Stuller, Gabriel & Co. and Sylvie led the way.
Read about the jewelry that sold best in April, according to our survey respondents.
Allison-Kaufman and Sylvie were the most named brands sold.
Custom design and lab-grown diamonds continue to be popular.
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