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Project: The Why People Buy From Me Worksheet

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I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

Here are the five questions:

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  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.



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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

Project: The Why People Buy From Me Worksheet

Published

on

I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

Advertisement

Here are the five questions:

  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Most Popular