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Project: The Why People Buy From Me Worksheet

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I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

Here are the five questions:

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  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.



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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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David Squires

Project: The Why People Buy From Me Worksheet

Published

on

I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

Advertisement

Here are the five questions:

  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular