I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.
Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.
It’s called the Why People Buy From Me Worksheet.
Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.
By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.
Here are the five questions:
- Why should I buy/your product/service?
- Why should I buy from you?
- Why should I buy from your company?
- Why should I buy at your price?
- Why should I buy NOW?
Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.
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