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Project: The Why People Buy From Me Worksheet

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I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

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Here are the five questions:

  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.





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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Project: The Why People Buy From Me Worksheet

Published

on

I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

Advertisement

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

Here are the five questions:

  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.





For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular