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David Squires

Project: The Why People Buy From Me Worksheet

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I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.

Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.

It’s called the Why People Buy From Me Worksheet.

Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.

By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.

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Here are the five questions:

  • Why should I buy/your product/service?
  • Why should I buy from you?
  • Why should I buy from your company?
  • Why should I buy at your price?
  • Why should I buy NOW?

Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.





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