I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”.
Here’s one intriguing project from the book — one author David Newman calls a “million-dollar idea”.
It’s called the Why People Buy From Me Worksheet.
Basically, you ask yourself five questions that a customer might ask you about you or your organization. Try to give ten really good answers to each question. Some of these answers might be self-serving. That’s not a problem. A little bragging — with the proper justification, of course — will go a long way.
By the end of the process, what you end up with is 50 strong sales points to use in your marketing materials, website, sales presentations, emails and more.
Here are the five questions:
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- Why should I buy/your product/service?
- Why should I buy from you?
- Why should I buy from your company?
- Why should I buy at your price?
- Why should I buy NOW?
Get cracking. To see how Newman (a marketing consultant) answered the five questions about his own company, you can buy the book here.
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Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
