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Publisher’s Note: Chill Out with America ’s Coolest

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Publisher’s Note: Chill Out with America ’s Coolest

PUBLISHER’S NOTE

Chill Out with America ’s Coolest

Pour yourself an iced tea, settle into an easy chair and hang with our winners.

BY DAN KISCH
Published in the August 2013 issue

Welcome to the 12th annual Cool Stores issue of INSTORE. Like many of you, I rank this as my favorite issue of the year. Getting to know not only the beauty of a store but the heart and soul of a retail operation is what makes it so special. And this year, we have some remarkable new winners.

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Learning about the people who run the stores is the best part. This year our No. 1 Big Cool store owner is a former professional ice skater (who has broken a number of bones pursuing her other hobbies that include heli-skiing and mountain biking). Her toughness was a key factor in making the dream of her store build-out come true.

She has a lot in common with our No. 1 Small Cool store owner who still loves to skateboard, snowboard and waterski. Her philosophy, embodied by the statement “if you love something, don’t quit” is one that we should all strive to follow.

Geographically the stores cover the country, from Brooklyn, NY, to Bend, OR, and from Minneapolis, MN, to Savannah, GA. We actually have two winners from Oregon this year. Coupled with last year’s winner, Green Lake Jewelry Works from Seattle, WA, it’s clear the Pacific Northwest is keeping its cool streak alive.

But even though it’s the middle of the summer, the coolest area of the country is the south with Arkansas, Virginia, Georgia and North Carolina all graciously represented.

The average age of the companies in the list is 39 years. There is one surprisingly new store — Mora, which opened its doors in 2012. And then there is Levy Jewelers — a fourthgeneration, 113-year-old family business with a brand-new flagship store complete with roof garden. You’re never too young or too old to be a winner.

So settle down in that easy chair in your customer lounge and pour a large iced tea. You’ll want to get comfortable and spend an hour or two reading this one through (and taking careful notes). Who knows, next year might be your year to join the anointed Cool!

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Dan Kisch
[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Publisher’s Note: Chill Out with America ’s Coolest

mm

Published

on

Publisher’s Note: Chill Out with America ’s Coolest

PUBLISHER’S NOTE

Chill Out with America ’s Coolest

Pour yourself an iced tea, settle into an easy chair and hang with our winners.

BY DAN KISCH
Published in the August 2013 issue

Advertisement

Welcome to the 12th annual Cool Stores issue of INSTORE. Like many of you, I rank this as my favorite issue of the year. Getting to know not only the beauty of a store but the heart and soul of a retail operation is what makes it so special. And this year, we have some remarkable new winners.

Learning about the people who run the stores is the best part. This year our No. 1 Big Cool store owner is a former professional ice skater (who has broken a number of bones pursuing her other hobbies that include heli-skiing and mountain biking). Her toughness was a key factor in making the dream of her store build-out come true.

She has a lot in common with our No. 1 Small Cool store owner who still loves to skateboard, snowboard and waterski. Her philosophy, embodied by the statement “if you love something, don’t quit” is one that we should all strive to follow.

Geographically the stores cover the country, from Brooklyn, NY, to Bend, OR, and from Minneapolis, MN, to Savannah, GA. We actually have two winners from Oregon this year. Coupled with last year’s winner, Green Lake Jewelry Works from Seattle, WA, it’s clear the Pacific Northwest is keeping its cool streak alive.

But even though it’s the middle of the summer, the coolest area of the country is the south with Arkansas, Virginia, Georgia and North Carolina all graciously represented.

The average age of the companies in the list is 39 years. There is one surprisingly new store — Mora, which opened its doors in 2012. And then there is Levy Jewelers — a fourthgeneration, 113-year-old family business with a brand-new flagship store complete with roof garden. You’re never too young or too old to be a winner.

Advertisement

So settle down in that easy chair in your customer lounge and pour a large iced tea. You’ll want to get comfortable and spend an hour or two reading this one through (and taking careful notes). Who knows, next year might be your year to join the anointed Cool!


Dan Kisch
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular