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Publisher’s Note: On the Lookout for the Next Big Thing

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Publisher’s Note: On the Lookout for the Next Big Thing

PUBLISHER’S NOTE

On the Lookout for
the Next Big Thing

We’re moving into the eyecare field,
and no, it’s not as strange as you may think.

BY DAN KISCH
Published in the January 2014 issue

Advertisement

One of the best ways to grow
your business is to broaden
your merchandise mix. We’ve
been saying it for years. Adding
to your product selection brings
in new customers and gives you
the opportunity to sell more
to your existing ones. We’ll be
talking about that a lot in 2014,
especially at The SMART Show
in Chicago in April.

At SmartWork Media we know
it’s important that we not only
talk the talk but walk the walk.
So this month, we’re launching
a new magazine, which we are
very excited about. It’s called
INVISION and it has nothing to
do with jewelry (well maybe a
little bit, but more on that later).
The magazine is in the eyecare
field and is devoted to making
independent optical retailers
better, smarter and more effective
(sound familiar?).

In many ways, the optical
retail market is
very similar to jewelry.
Independents
represent about
half the volume,
they wear a bunch
of hats and they
need lots of information
about the many disciplines
they must master.

I had mentioned earlier that
the eyecare field might have a little
to do with jewelry, and it’s not
just about helping the consumer
walk out of the store feeling great
about the way they look.

Back at the beginning of the
20th century many, if not most,
of the opticians in the United
States were jewelers. One of
our Cool Stores, Murphy’s in
Hamburg, PA, is celebrating its
100th anniversary this year. They
have a great photograph on their
website — murphysjewelers.
com — which says “F.J. Murphy
— Jeweler — Optician.”

Another ad I came across for
jeweler-opticians was from D.L.
Cleeland in Butler, PA. Their
motto was “Refracting the Eyes”
presumably with eyeglasses or
diamonds.

Advertisement

All this proves,
once again, that
jewelers are a resilient
bunch. You’ve
found many different
ways to make
a living, from silverware
to silver beads and from
selling gold to buying it.

So as you move into 2014, be
on the lookout for the next big
thing. And if you need a pair of
glasses to sharpen your vision,
we know where to find them.


Dan Kisch
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Columns

Publisher’s Note: On the Lookout for the Next Big Thing

mm

Published

on

 

Publisher’s Note: On the Lookout for the Next Big Thing

PUBLISHER’S NOTE

On the Lookout for
the Next Big Thing

We’re moving into the eyecare field,
and no, it’s not as strange as you may think.

Advertisement

BY DAN KISCH
Published in the January 2014 issue

One of the best ways to grow
your business is to broaden
your merchandise mix. We’ve
been saying it for years. Adding
to your product selection brings
in new customers and gives you
the opportunity to sell more
to your existing ones. We’ll be
talking about that a lot in 2014,
especially at The SMART Show
in Chicago in April.

At SmartWork Media we know
it’s important that we not only
talk the talk but walk the walk.
So this month, we’re launching
a new magazine, which we are
very excited about. It’s called
INVISION and it has nothing to
do with jewelry (well maybe a
little bit, but more on that later).
The magazine is in the eyecare
field and is devoted to making
independent optical retailers
better, smarter and more effective
(sound familiar?).

In many ways, the optical
retail market is
very similar to jewelry.
Independents
represent about
half the volume,
they wear a bunch
of hats and they
need lots of information
about the many disciplines
they must master.

I had mentioned earlier that
the eyecare field might have a little
to do with jewelry, and it’s not
just about helping the consumer
walk out of the store feeling great
about the way they look.

Back at the beginning of the
20th century many, if not most,
of the opticians in the United
States were jewelers. One of
our Cool Stores, Murphy’s in
Hamburg, PA, is celebrating its
100th anniversary this year. They
have a great photograph on their
website — murphysjewelers.
com — which says “F.J. Murphy
— Jeweler — Optician.”

Advertisement

Another ad I came across for
jeweler-opticians was from D.L.
Cleeland in Butler, PA. Their
motto was “Refracting the Eyes”
presumably with eyeglasses or
diamonds.

All this proves,
once again, that
jewelers are a resilient
bunch. You’ve
found many different
ways to make
a living, from silverware
to silver beads and from
selling gold to buying it.

So as you move into 2014, be
on the lookout for the next big
thing. And if you need a pair of
glasses to sharpen your vision,
we know where to find them.


Dan Kisch
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular