Connect with us

Publisher’s Note: A Winning Team

mm

Published

on

Publisher’s Note: A Winning Team

INSTORE — and its readers — take home the most prestigious award in business publishing.

BY DAN KISCH

Publisher’s Note: A Winning Team

Published in the May 2012 issue

What does it mean to win an award? At the very least, it means that you stand at the top of your game, whatever that game might be. In movies, it’s the Oscar. In music it’s the Grammy. For jewelry retailers we like to think it’s America’s Coolest Stores. In our arena at INSTORE, it’s the Neal Award, which is sometimes called “the Pulitzer Prize of business-to-business journalism.”

With great pride in our editorial team, I am happy to tell you that, on March 16, INSTORE was awarded the 2012 Neal for Best Single Issue.

This award joins two dozen other prestigious awards, some of which are pictured here, that INSTORE has won over the past 10 years including Eddies and Ozzies from Folio Magazine and Tabbies from Trade, Associations and Business Publications International.

Advertisement

The issue that won included the annual Big Survey in which more than 700 of you, our committed readers, answered almost 100 questions to provide the data. This has become one of your favorite issues and, like many of our issues, is kept and referred to for years.

The awards ceremony was hosted by Rebecca Jarvis and Erin Moriarty, both of CBS News. In presenting the award to INSTORE, Moriarty said “The judges believed that INSTORE Magazine’s pages are as rich and fascinating as the jewels it covers. The annual survey is filled with genuinely fascinating insights, not the usual industry stats and chatter. It provided wonderful editorial craftsmanship applied to a high-end industry.”

Of course, what we are most proud of at INSTORE is the relationship we have with you, our readers. It’s your continuing attention to excellence in your stores and your willingness to share your best ideas with your colleagues throughout the country that makes INSTORE the award-winning magazine that it is. So congratulations to all of you, as well, for being part of our winning team.

Wishing you the very best in business!

[email protected]


{JFBCLike}

Advertisement

{JFBCComments}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Columns

Publisher’s Note: A Winning Team

mm

Published

on

Publisher’s Note: A Winning Team

INSTORE — and its readers — take home the most prestigious award in business publishing.

BY DAN KISCH

Publisher’s Note: A Winning Team

Published in the May 2012 issue

What does it mean to win an award? At the very least, it means that you stand at the top of your game, whatever that game might be. In movies, it’s the Oscar. In music it’s the Grammy. For jewelry retailers we like to think it’s America’s Coolest Stores. In our arena at INSTORE, it’s the Neal Award, which is sometimes called “the Pulitzer Prize of business-to-business journalism.”

With great pride in our editorial team, I am happy to tell you that, on March 16, INSTORE was awarded the 2012 Neal for Best Single Issue.

Advertisement

This award joins two dozen other prestigious awards, some of which are pictured here, that INSTORE has won over the past 10 years including Eddies and Ozzies from Folio Magazine and Tabbies from Trade, Associations and Business Publications International.

The issue that won included the annual Big Survey in which more than 700 of you, our committed readers, answered almost 100 questions to provide the data. This has become one of your favorite issues and, like many of our issues, is kept and referred to for years.

The awards ceremony was hosted by Rebecca Jarvis and Erin Moriarty, both of CBS News. In presenting the award to INSTORE, Moriarty said “The judges believed that INSTORE Magazine’s pages are as rich and fascinating as the jewels it covers. The annual survey is filled with genuinely fascinating insights, not the usual industry stats and chatter. It provided wonderful editorial craftsmanship applied to a high-end industry.”

Of course, what we are most proud of at INSTORE is the relationship we have with you, our readers. It’s your continuing attention to excellence in your stores and your willingness to share your best ideas with your colleagues throughout the country that makes INSTORE the award-winning magazine that it is. So congratulations to all of you, as well, for being part of our winning team.

Wishing you the very best in business!

[email protected]

Advertisement

{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular