Press Releases

Pulsar Partners With NASCAR Driver Joey Logano

Published

9 years ago

February 22, 2016

INSTORE Staff

(Press Release)
MAHWAH, N.J. – Pulsar, a division of Seiko Watch Corporation, has announced a new partnership with NASCAR driver Joey Logano, who will become the company’s first “Life. In Real Time.” brand ambassador.

The 25-year-old Logano is an eight-year NASCAR veteran. Throughout the course of his career, Logano has produced 14 NASCAR Sprint Cup Series (NSCS) wins and 25 NASCAR Xfinity Series (NXS) victories. In 2015 Logano won his first Daytona 500 while also earning career-bests in wins (6), poles (6), top-fives (22), top-10s (28) and laps led (1431).

“In support of our Solar collection, we are pleased to welcome Joey Logano to the Pulsar family as a brand ambassador,” says Susumu Kawanishi, president and CEO of Seiko Corporation of America. “Mr. Logano shows a fresh and commendable passion for strength and determination to perform at an elite level that embodies the Pulsar outlook. We look forward to supporting him through his continued success.”

“Pulsar’s modern and active styles make transitioning from the track to everyday life seamless which keeps me on time in today’s fast paced world,” says Logano. “The new high-performance solar collection encompasses a very sleek and sporty look which is virtually maintenance free. I am honored to become the face of the Pulsar team. It’s all about Life. In Real Time.”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”