(PRESS RELEASE) ISELIN, NJ – Pure Grown Diamonds, pioneer in the above-earth diamond industry and the largest-selling grown diamond brand in the U.S., announces the introduction of a collection of fashion jewelry.
At the JCK Show, Pure Grown Diamonds will be introducing distinctive fashion jewelry pieces using Type IIa diamonds. This marks the brand’s progression into different product categories, further supporting its retailers with new choices in carrying lab-grown diamonds.
The fashion jewelry collection consists of diamond essentials that highlight the type IIa diamonds. In addition, there will be some hints of blush coloring, floral designs and mix-and-match elements. The new jewelry collection will be offered in competitive diamond grades and colors.
“This year we decided to introduce a fashion element to our customers after our successful launch of our Bridal Collection,” says Suraj Mehta, director of Pure Grown Diamonds. “This expansion shows our commitment in supporting our retailers through profitability and sustainability by creating new affordable and sales driven categories with lab-grown diamonds.”
For more information, contact Kelly Good at Kgood@puregrowndiamonds.com or 201-310-2561
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
