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Pure Grown Diamonds Team Expands

Company appoints new director of national accounts.




(PRESS RELEASE) NEW YORK — Pure Grown Diamonds, both a leading prime grower of diamonds and an early pioneer in growing technology, has announced the appointment of a new director of national accounts.

Baird Boucher, a GIA graduate, has more than 30 years of experience in the diamond and jewelry industry. He has worked with a variety of premium brands, including upmarket Italian manufacturers, exclusive watch brands and most recently Smiling Rocks, as the director of National Sales.

Baird got his start in the industry working with famed San Francisco jeweler Sidney Mobell, as the director of sales.
“Pure Grown Diamonds is delighted to have Baird as part of our company,” said Dan Schneider, executive vice president. “Baird is a force of nature with his easy laugh and professional demeanor. We are extremely fortunate to have him.”

Schneider continued: “Baird will be assuming a lead role in the sales and distribution of Pure Grown’s new Love2Love fine jewelry collection.”

Love2Love features lab-grown diamonds created with cutting-edge technology, offering a sustainable and ethical alternative to mined diamonds without compromising on quality or beauty. The collection gives prominence to a range of lab-grown diamond styles with fancy colored diamonds including center and side stones.

Love2Love will premiere at the CBG Las Vegas show at Booth #151, followed by the JCK Las Vegas show at Booth #7123. Interested brand distribution partners are welcome to schedule an appointment time to preview the collection.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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