Press Releases

Pure Grown Diamonds Team Expands

Company appoints new director of national accounts.

Published

1 year ago

May 19, 2023

Press Releases

(PRESS RELEASE) NEW YORK — Pure Grown Diamonds, both a leading prime grower of diamonds and an early pioneer in growing technology, has announced the appointment of a new director of national accounts.

Baird Boucher, a GIA graduate, has more than 30 years of experience in the diamond and jewelry industry. He has worked with a variety of premium brands, including upmarket Italian manufacturers, exclusive watch brands and most recently Smiling Rocks, as the director of National Sales.

Baird got his start in the industry working with famed San Francisco jeweler Sidney Mobell, as the director of sales.
“Pure Grown Diamonds is delighted to have Baird as part of our company,” said Dan Schneider, executive vice president. “Baird is a force of nature with his easy laugh and professional demeanor. We are extremely fortunate to have him.”

Schneider continued: “Baird will be assuming a lead role in the sales and distribution of Pure Grown’s new Love2Love fine jewelry collection.”

Love2Love features lab-grown diamonds created with cutting-edge technology, offering a sustainable and ethical alternative to mined diamonds without compromising on quality or beauty. The collection gives prominence to a range of lab-grown diamond styles with fancy colored diamonds including center and side stones.

Love2Love will premiere at the CBG Las Vegas show at Booth #151, followed by the JCK Las Vegas show at Booth #7123. Interested brand distribution partners are welcome to schedule an appointment time to preview the collection.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”