LINETIME
WHAT TO SAY AND WHEN TO SAY IT
A customer enters the store and offers a quick ?Howya doin’?, preparing to shuffle past. You smile and answer:
?Alright … everything is beautiful!?
WHY? Because that’s the kind of answer that stops people in their tracks. Of course, you don’t have to say exactly this. But do say something positive, fun and, most importantly, memorable. (Like the elderly man who answered the same question, ?I’m old, I’m Italian, and I’m rich.? Memorable, right?) Make your greeting something special.
SOURCE: Scott Ginsburg | Author, Consultant, HelloMyNameIsScott.com
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
