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Quality Gold Introduces Newest Catalog and More Service News for January 2021

Don’t miss the ‘Oscars of jewelry.’

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Quality Gold catalog

Quantity and Quality

Quality Gold’s latest catalog introduces an array of fresh products. The jam-packed 2020-2021 Quality Gold Books include thousands of new styles in all categories, from the manufacturer’s reliable 14K gold styles to gifts, lab-grown diamonds, silver jewelry, pre-owned watches, and more. qgold.com

A Wider Circle

The Jewelers Circle is an online B2B trading platform that allows the fine and antique/vintage jewelry industry to source and sell gemstones, jewelry, watches and other collectibles without the need for in-person trade shows. This digital environment facilitates both dedicated exhibitor “booths” and periodic online trade shows. jewelerscircle.com

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The Oscars of Jewelry

The prestigious Gem Awards has announced a new date for its 2021 show: July 16. The summer date was selected to kick off a week of industry events and give Jewelers of America the best chance at hosting the 2021 GEM Awards celebration in person in New York City. gemawards. jewelers.org

Sparkle Power

Sparkle Cut technology is being offered to diamond industry manufacturers, wholesalers, and retailers. Sparkle Cut’s proprietary algorithm and manufacturing techniques can improve a diamond’s sparkle without affecting its structural integrity. Free demos available. sparklecut.com

Marketing by MIA

Jewelry designer Mia Katrin has launched The Jewelers Marketer, a comprehensive social media marketing and ecommerce agency that believes in using the transformative power of strategy to propel jewelers’ brands to the top through online marketing. The Jewelers Marketer is currently offering free initial evaluations to interested brands. thejewelersmarketer.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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