(PRESS RELEASE) LOS ANGELES – What do women want? A question for the ages; one that has plagued scholars and scientists for eons. The question is routinely asked and answered during the weekly team meetings at Rahaminov Diamonds, which serve as a springboard for discussion and design possibilities, many of which end up in production. No fancy focus groups are needed when the brand is helmed by two generations of jewelry-minded women.
Tamara Rahaminov Goldfiner, the brand’s co-founder, brought her daughters into the business several years ago. Nicol Goldfiner Barlev is responsible for design, alongside her sister Melanie Goldfiner, Rahaminov Diamonds’ New Business Director. With their finger on the pulse of trends and fashion, the next generation has infused a modern take to the storied brand, and is an excellent representation of the women for whom the new collections are designed.
Seeing an increasing number of female self-purchasers become brand loyalists, Rahaminov Diamonds has widened its focus to encompass designing collections specifically with this consumer in mind. While this may pose a challenge for some male-dominated brands, Rahaminov Diamonds is fortunate to have a trio of bright, talented, and in tune women at its helm.
A selection of Rahaminov Diamonds new offerings geared toward the self-purchasing female
“We find we have women across varied age ranges coming into the brand,” explained Tamara Rahaminov Goldfiner. “From first-time fine jewelry purchasers looking for stackable rings and line bracelets, to those women celebrating a milestone in their lives, whether it’s a birthday or career achievement, who wish to mark the moment with a substantial purchase of a right hand ring or multi-carat hoop earrings. These new introductions have been designed with these women’s needs in mind, to provide them choices and options.”
The new introductions will debut at the upcoming Centurion Show in Phoenix, Arizona later this month and will be available in fine jewelry stores this spring.
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