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David Squires

Random Hearts



Viva Las Vegas … Squad t-shirts … Cool coming

RANDOM THOUGHTS: because, after a hectic trip to Las Vegas and back, there’s little time for anything else.  

1.) As always, it was a thrill to see so many of Instore’s readers at the various Las Vegas shows we bounced between the entire week. I can’t tell you how much your enthusiasm for this magazine inspires us, and your ideas for story topics, stores to feature, services to talk about and new departments to launch can’t help but make us even better. 

2.) We signed up more than 100 new members for our ?Brain Squad? in Las Vegas. And we’re continuing to look for more … and, right now, anybody who signs up to receive our monthly email surveys as part of the ?Brain Squad? will receive a free (and completely awesome) t-shirt in either black or gray. Check out the pics on Page 65. These were extremely popular in Las Vegas ? you should have seen the look on all those manufacturers’ faces when we told them the shirts were reserved exclusively for ?Brain Squad? members. Heart-breaking.

3.) Next month, we’re excited to bring you what has become one of your favorite issues to read, and one of our favorites to put together ? Instore’s fourth annual ?America’s Coolest Stores? edition. The winners have already been chosen, and we’re putting together what we expect to be our best package of stores ever ? the state-of-the-cool in American jewelry retail. Enjoy the issue and see you next month!

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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