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Viva Las Vegas … Squad t-shirts … Cool coming

RANDOM THOUGHTS: because, after a hectic trip to Las Vegas and back, there’s little time for anything else.  

1.) As always, it was a thrill to see so many of Instore’s readers at the various Las Vegas shows we bounced between the entire week. I can’t tell you how much your enthusiasm for this magazine inspires us, and your ideas for story topics, stores to feature, services to talk about and new departments to launch can’t help but make us even better. 

2.) We signed up more than 100 new members for our ?Brain Squad? in Las Vegas. And we’re continuing to look for more … and, right now, anybody who signs up to receive our monthly email surveys as part of the ?Brain Squad? will receive a free (and completely awesome) t-shirt in either black or gray. Check out the pics on Page 65. These were extremely popular in Las Vegas ? you should have seen the look on all those manufacturers’ faces when we told them the shirts were reserved exclusively for ?Brain Squad? members. Heart-breaking.

3.) Next month, we’re excited to bring you what has become one of your favorite issues to read, and one of our favorites to put together ? Instore’s fourth annual ?America’s Coolest Stores? edition. The winners have already been chosen, and we’re putting together what we expect to be our best package of stores ever ? the state-of-the-cool in American jewelry retail. Enjoy the issue and see you next month!

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Random Hearts

Published

on

Viva Las Vegas … Squad t-shirts … Cool coming

RANDOM THOUGHTS: because, after a hectic trip to Las Vegas and back, there’s little time for anything else.  

1.) As always, it was a thrill to see so many of Instore’s readers at the various Las Vegas shows we bounced between the entire week. I can’t tell you how much your enthusiasm for this magazine inspires us, and your ideas for story topics, stores to feature, services to talk about and new departments to launch can’t help but make us even better. 

2.) We signed up more than 100 new members for our ?Brain Squad? in Las Vegas. And we’re continuing to look for more … and, right now, anybody who signs up to receive our monthly email surveys as part of the ?Brain Squad? will receive a free (and completely awesome) t-shirt in either black or gray. Check out the pics on Page 65. These were extremely popular in Las Vegas ? you should have seen the look on all those manufacturers’ faces when we told them the shirts were reserved exclusively for ?Brain Squad? members. Heart-breaking.

3.) Next month, we’re excited to bring you what has become one of your favorite issues to read, and one of our favorites to put together ? Instore’s fourth annual ?America’s Coolest Stores? edition. The winners have already been chosen, and we’re putting together what we expect to be our best package of stores ever ? the state-of-the-cool in American jewelry retail. Enjoy the issue and see you next month!

Advertisement

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular