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Rapaport Academy Releases 2 Online Courses

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They’re designed to boost retail diamond sales.

(PRESS RELEASE) LAS VEGAS — Rapaport Academy, the Rapaport Group’s e-learning platform for the diamond and jewelry industry, has released two new online courses to help jewelers improve their sales. The new courses were created in response to requests from retailers looking for additional resources to help them with their marketing and sales, both online and in-store.

The new additions join an existing suite of Rapaport Academy online classes created to help professionals boost their knowledge on the practical and commercial aspects of the diamond and jewelry industry.

The Digital Marketing Essentials for Jewelers course helps retail store owners understand how digital marketing can benefit their business and ultimately boost their online presence to increase traffic and sales. The course covers the entire digital marketing process, from defining goals and expectations to understanding online marketing channels, building a marketing plan and more.

The second new course, Diamonds & Jewelry Retail Sales Master Class features industry experts who provide insight into the entire in-store sales process; including diamond education, selling tips and tools, client follow-up, company credibility and more.

The course is offered at an affordable rate and is ideal for retail sales associates who wish to learn more about the diamond industry and interact more confidently with customers.

The online format accommodates people’s busy schedules, allowing them to complete the courses at their own pace from any location and device.

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Additional information is available at learn.rapaportacademy.com/online and learn.rapaportacademy.com/sales.

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Wilkerson Testimonials

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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