Headlines

Rapaport Academy Releases 2 Online Courses

Published

5 years ago

June 27, 2018

INSTORE Staff

They’re designed to boost retail diamond sales.

(PRESS RELEASE) LAS VEGAS — Rapaport Academy, the Rapaport Group’s e-learning platform for the diamond and jewelry industry, has released two new online courses to help jewelers improve their sales. The new courses were created in response to requests from retailers looking for additional resources to help them with their marketing and sales, both online and in-store.

The new additions join an existing suite of Rapaport Academy online classes created to help professionals boost their knowledge on the practical and commercial aspects of the diamond and jewelry industry.

The Digital Marketing Essentials for Jewelers course helps retail store owners understand how digital marketing can benefit their business and ultimately boost their online presence to increase traffic and sales. The course covers the entire digital marketing process, from defining goals and expectations to understanding online marketing channels, building a marketing plan and more.

The second new course, Diamonds & Jewelry Retail Sales Master Class features industry experts who provide insight into the entire in-store sales process; including diamond education, selling tips and tools, client follow-up, company credibility and more.

The course is offered at an affordable rate and is ideal for retail sales associates who wish to learn more about the diamond industry and interact more confidently with customers.

The online format accommodates people’s busy schedules, allowing them to complete the courses at their own pace from any location and device.

Additional information is available at learn.rapaportacademy.com/online and learn.rapaportacademy.com/sales.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”