Headlines

Rapaport Academy Releases 2 Online Courses

Published

6 years ago

June 27, 2018

INSTORE Staff

They’re designed to boost retail diamond sales.

(PRESS RELEASE) LAS VEGAS — Rapaport Academy, the Rapaport Group’s e-learning platform for the diamond and jewelry industry, has released two new online courses to help jewelers improve their sales. The new courses were created in response to requests from retailers looking for additional resources to help them with their marketing and sales, both online and in-store.

The new additions join an existing suite of Rapaport Academy online classes created to help professionals boost their knowledge on the practical and commercial aspects of the diamond and jewelry industry.

The Digital Marketing Essentials for Jewelers course helps retail store owners understand how digital marketing can benefit their business and ultimately boost their online presence to increase traffic and sales. The course covers the entire digital marketing process, from defining goals and expectations to understanding online marketing channels, building a marketing plan and more.

The second new course, Diamonds & Jewelry Retail Sales Master Class features industry experts who provide insight into the entire in-store sales process; including diamond education, selling tips and tools, client follow-up, company credibility and more.

The course is offered at an affordable rate and is ideal for retail sales associates who wish to learn more about the diamond industry and interact more confidently with customers.

The online format accommodates people’s busy schedules, allowing them to complete the courses at their own pace from any location and device.

Additional information is available at learn.rapaportacademy.com/online and learn.rapaportacademy.com/sales.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”