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Don’t be intimidated. this issue is sweet …

LAST MONTH, 232 pages. This month, 224. By a good margin, the two biggest editions in our history. But instead of a stretched-out, fattened version of one of our typical issues ? — no, never! ?– we’ve got some of our coolest features of the year. Highlights: 

It’s our annual Las Vegas shopping issue ? and this time around, trend watcher/forecaster Paul Holewa consults industry experts, top retailers (and possibly even a few astrologists) to give you the definitive take on what will be hot this holiday season. 

Not one but two terrific supplements (both requiring lo-o-o-ng journeys) ? an enlightening visit to the jewelry manufacturers of Mumbai, India, by senior editor Ralf Kircher and then Josh Wimmer’s magical mystery-shopping tour around America in InDiamonds. Both are must-reads! 

More of the ups and downs of Mark and Monika Clodius as they competely overhaul their Rockford, IL, store in ?Re-Thinking the Store.? If you’re thinking of renovating your store, have ever renovated your store, or just need confirmation of your vow to never, ever, renovate your store, it’s a fascinating series. We’re waiting for HBO to contact us about the cable-TV rights.  

Speaking of redone stores, we’ve got a super-cool one in this month’s ?Cool Stores? ? Holly Wesche Conn’s Wesche Jewelers in Viera, FL. Holly’s been talking about the project of creating her new stand-alone store for the last couple years, and now we all can see why she was so excited. Wow!

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There’s a lot more great stuff, but I’m out of space. So, block out a little time, sit back and enjoy this monster!

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

David Squires

Read Me!

Published

on

Don’t be intimidated. this issue is sweet …

LAST MONTH, 232 pages. This month, 224. By a good margin, the two biggest editions in our history. But instead of a stretched-out, fattened version of one of our typical issues ? — no, never! ?– we’ve got some of our coolest features of the year. Highlights: 

It’s our annual Las Vegas shopping issue ? and this time around, trend watcher/forecaster Paul Holewa consults industry experts, top retailers (and possibly even a few astrologists) to give you the definitive take on what will be hot this holiday season. 

Not one but two terrific supplements (both requiring lo-o-o-ng journeys) ? an enlightening visit to the jewelry manufacturers of Mumbai, India, by senior editor Ralf Kircher and then Josh Wimmer’s magical mystery-shopping tour around America in InDiamonds. Both are must-reads! 

More of the ups and downs of Mark and Monika Clodius as they competely overhaul their Rockford, IL, store in ?Re-Thinking the Store.? If you’re thinking of renovating your store, have ever renovated your store, or just need confirmation of your vow to never, ever, renovate your store, it’s a fascinating series. We’re waiting for HBO to contact us about the cable-TV rights.  

Advertisement

Speaking of redone stores, we’ve got a super-cool one in this month’s ?Cool Stores? ? Holly Wesche Conn’s Wesche Jewelers in Viera, FL. Holly’s been talking about the project of creating her new stand-alone store for the last couple years, and now we all can see why she was so excited. Wow!

There’s a lot more great stuff, but I’m out of space. So, block out a little time, sit back and enjoy this monster!

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular