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Hot Sellers

Reader Picks for Hottest Brands and Jewelry of July

See what’s moving in our latest roundup of jewelry sales.

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Aurora Borealis leather and silver-plated metal alloy bracelet featuring a Swarovski crystal and the Uno de 50 brand name, $199, unode50.com

Uno de 50 has been amazing for us! Women and men are both excited and are following us with our new pieces. — Karen Hollis, K. Hollis Jewelers, Batavia, IL

Top-Selling Jewelry Brands in June

Gabriel & Co. (8), Rolex (5), Citizen (3), Lafonn (3), Artistry (2), Carla Corporation (2), Lashbrook (2), Pandora (2), Quality Gold (2), Stuller (2), Vahan (2)

* Brands mentioned by at least two of 186 Brain Squad members when asked what they would be reordering in August.

  • Bridal sold very well for us, but it’s the sterling silver pieces under $200 that seem to fly off the shelf. — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • Frederic Sage color, Artistry color and anniversary bands from Bassali made our July very sparkly! — Denise Oros, Linnea Jewelers, La Grange, IL
  • Our custom designs sold great in July, with most being set with unusual gemstones. We design in both gold and sterling silver to give price options, and necklaces were what sold the best! Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Pandora seems to be picking up again. I’ll be reordering some core diamond pieces, but I’m most excited for the way Bellarri has done! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Michou was the hot seller, and we reorder her pieces often. — Valerie King, King Jewelers, Cohasset, MA
  • Loose diamonds were at the top, semi-mounts second and engagement rings third. Surprised to see that yellow gold chains were selling so well — over 23 chains for over $8,000! Diamond studs did very well also. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Silhouette charms in 14K or sterling bases on hand-cut silhouettes were very popular in July, maybe a fad, but their owners cherish them and will be adding to them as their families grow. It was also a good month for body jewelry. — James Doggett, Doggett Jewelry, Kingston, NH
  • Bridal was hot for the second month in a row! Can’t complain about that! We did lots of halos, bypass and freeform designs with “natural” diamonds and moissanite centers. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • Bridal. And custom bridal at that. I’m not a big bridal store, but that category did well for us in July. We had a few other pops here and there of Elizabeth Locke, Breitling and Yossi Harari. But honestly, it was a little quiet as we would expect for the middle of summer. — Marc Majors, Sam L. Majors, Midland, TX
  • Sterling silver designs from Skosh, as well as custom restyling. So. Many. Halos. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Lashbrook wedding bands, ArtCarved engagement rings, vintage jewelry. — Ashton Yates-Woolley, Yates & Co. Jewelers, Modesto, CA
  • Martha Seely pearl earrings were a great seller. We also did exceptionally well selling loose color stones from Michael Couch Associates (MCA). — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • We are a design house. Our designs sell best. La Vie and Romance by Kim International sold well. The emphasis was on their custom program. — Kas Jacquot, Kas A Designs, Jefferson City, MO
  • Gabriel engagement rings were definitely rocking it in July (pun intended). Diamond tracer bands in the $1,000 -$1,500 range were hot sellers. Frederic Duclos and Triton wedding bands also had high sales numbers. — Shari Altman, B&E Jewelers & Gemologists, Southampton, PA
  • We have had an uptick in interest to trade up diamonds. John Hardy has been great with the newest collections. The demand for Rolex continues. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Silver from Quality Gold and Classic of New York, bridal by Victor Corp., loose diamonds and semi mounts. We stockpile closeout earrings from Quality Gold and do a two-week sale. It is good for impulse purchases by repair customers. — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

Here Was The Best-Selling Jewelry in April, According To The INSTORE Brain Squad

Custom design and pearl jewelry led the way.

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Rego Designs. We have carried the line for about 12 months and it is starting to move. Great customer service at Rego — Josh is the road warrior, and Tammy at the factory just helped me get a nice custom sale of rings and earrings. — Cliff Yankovich, Chimera Design, Lowell, MI

Top-selling vision brands in April

Gabriel & Co. (5), Hearts On Fire (5), Lafonn (5), Pandora (5), Rolex (5), Stuller (5), Allison-Kaufman (3), Frederic Duclos (3), Keith Jack (3), ArtCarved (2), Cargo Hold (2), Citizen (2), CrownRing (2), Doves By Doron Paloma (2), E.L. Designs (2), Forevermark (2), Frederic Sage (2), Kit Heath (2), Martin Flyer (2), Pure Grown Diamonds (2), Quality Gold (2), Sylvie Collection (2), Tacori (2), Wilkerson (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in May.

  • Sylvie Collection bridal always does well. Stuller’s 302 line and Southern Gates by Cargo Hold were also good sellers, as well as custom. Lots of custom!! — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • We went from a horrible winter and little work, to holy cats! Custom work by the barrel full! — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Engagement rings, prong-set wedding bands — can’t keep in stock. Diamond fashion necklaces — moon and stars are hot. — Alison Sophy, Sophy Jewelers, St. Clair, PA
  • Lab-grown diamonds are super hot in custom engagement rings or simple solitaires. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Yellow gold link style chains did well. Everything from thinner pendant style chain worn plain to heavier polished men’s styles. It seems the gold price has not dissuaded buyers, and we are hoping that leads to yellow gold bracelet sales as well. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Lots of custom women’s wedding bands. The men just want the plain ones. — Steven Wardle, Forest Beach Design, Chatham, MA
  • In-house custom wedding bands, gift priced jewelry under $250 and alternative engagement rings under $2,500. — Betsy Barron, Love & Luxe, San Francisco, CA
  • While diamonds are the birthstone for April, and they were popular, pearls continued to lead in sales. Also popular were Native American pieces in sterling and turquoise, which is highly unusual for this time of year. — Jim Doggett, Doggett Jewelry, Kingston, NH
  • We just reordered a large selection of Gabriel & Co. engagement mountings. Frederic Duclos sold exceptionally well in April; we placed a large reorder. Yellow gold wedding rings are selling again — we sold a record amount last month — so glad our customers are going back to precious metals! — Marc Altman, B & E Jewelers, Southampton, PA
  • Silver sold well, will reorder from Classic of New York and Berco. — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • We have been blowing through Alpha lab-grown diamonds from Gemsone. Reordered them twice last month and we’re getting key! — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Frederic Duclos earrings sold really well! Gents Citizen Eco-Drive watches also did really well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Mariana is rocking for matching up spring colors and for confirmation and communions this month. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Our ZAYA Moissanite brand of stones are selling really well. Hot shapes right now are elongated cushions, ovals, and rounds (as always). Three stone rings are seriously flying out the door. Many people are slowly transitioning over to 14K yellow and two-tone from all white metals. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Les Georgettes new spring and summer colored leather inserts! Diamond stacker rings, too! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Three diamond tennis bracelets in three days, that is new. — Carrie Plott, Gloria’s Jewelry, St. Paul, MN
  • We have been doing very well with Sylvie Collection engagement rings — the style and craftsmanship is great! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Here Are the Top Picks for March According to Our Brain Squad

Hearts on Fire took the top spot.

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Wedding band season is upon us!! Benchmark is one of our main vendors, and I love telling people that they’re in Tuscaloosa, AL. Customers love hearing that their bands are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-selling vision brands in March

Hearts On Fire (5), Rolex (4), ELLE (3), Gabriel & Co. (3), Ippolita (3), Breitling (2), John Hardy (2), Kelly Waters (2), Noam Carver (2), Officina Bernardi (2), Pandora (2), Quality Gold (2), Rembrandt Charms (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in April.

  • One of our top sellers for the last two months has been the sterling line of Officina Bernardi. Their new line with hearts in rose already has been a big reorder. Their new gold line has expanded and is unique with a very good price point. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Hearts On Fire, Empire Corp. and Coast Diamond. All types of diamond jewelry were good in March. — Richard Frank, Goldstein’s, Mobile, AL
  • Ed Levin silver earrings, estate rings and Victorian antique earrings, Michou silver earrings … It was really a “for your ears only” kind of month! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • March was driven by custom work, engagement rings, and timepieces (Rolex, Breitling, Panerai). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Morganite in rose gold always sells. I set up a dozen pieces and they sell. — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Our “Stems and Gems” line of silver mixed with natural stones has taken off! — Linda McEathron, Design House, Waco, TX
  • Hearts on Fire diamonds are hot for us. We also had a strong month with Ippolita and John Hardy. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Victorian rings … I wish I could reorder them! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • We sold gold earrings, mainly hoop styles, as well as pearls, diamonds and custom. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Wire-wrapped bracelets are still flying out the door! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Engagement rings with lab-grown center diamonds and Bella Cavo jewelry from Kelly Waters. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We did fairly well with Breitling and we actually sold some really nice engagement rings (quality, not quantity). We also added Omega later on in the month and have had some nice success with the watch brand already. — Marc Majors, Sam L. Majors, Midland, TX
  • Stackable rings still remain quite popular. And it leads to multiple sales to the same customer as collectibles. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Noam Carver is a hot bridal line for us! Our estate jewelry section is always a big hit, too. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Custom platinum pieces were neck-and-neck with pearls in March. In-house Celtic knot pieces made the trifecta of top sellers. April seems to be starting off well for its assigned birthstone. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Gabriel & Co., Rolex and Lafonn Top Our Brain Squad’s Hot Brands for February

These were the styles our readers were reordering in March.

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Lord Jewelry from Los Angeles was our best brand in February. The designs brought in a lot of people, and everyone was delighted by the talent, the whimsy and the color. Not to mention the sparkle. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

Top-selling vision brands in February

Gabriel & Co. (7), Rolex (5), Lafonn (4), Allison-Kaufman (3), Citizen (3), Hearts On Fire (3), RDI Diamonds (3), Rembrandt Charms (3), Royal Chain (3), Cargo Hold (2), Carla Corp. (2), ELLE (2), Frederic Duclos (2), Gemsone (2), John Hardy (2), Kendra Scott (2), Ostbye (2), Stuller (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

  • We added a pair of gold love knot earrings from Quality Gold — we sold five pairs within a week, so that’s definitely something we will be keeping in stock! We also added a custom mermaid heart bracelet for the Valentine’s season, and we sold above and beyond our goal. — Sydney Moss, Burkes Fine Jewelers, Kilmarnock, VA
  • Earrings for Valentines Day, and bar name pendants, both in sterling silver and 14K gold. — Bruce Goodheart, Burnell’s Creative Gold, Wichita, KS
  • For low-end, Frederic Duclos sold exceptionally well. Mid-range, Gabriel & Co. fashion has been very strong; we just placed a large reorder! Oval diamond engagement rings are becoming more popular in our area — our sales in this category are up dramatically. — Marc Altman, B & E Jewelers, Southampton, PA
  • We did very well with price-point diamond jewelry from the Gemsone Valentine’s flyer. It consistently performs for us every year. Kendra Scott also performed well for the “holiday.” — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • The new spring product from John Hardy has been great. Rolex keeps going and larger diamonds are trending for us. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Tiny, tiny, tiny! From tiny diamond bar pendants to tiny stacking rings! — Linda McEathron, Design House, Waco, TX
  • Small diamond necklaces on dainty gold chains. Perfect for layering. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Lots of couples coming in for wedding bands. Spring and love is in the air! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Lab-grown diamonds! State-shaped jewelry, custom and a particular old-school bypass wedding set style that happened to sell three times in a row! Hello 1990s? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Made to order moissanite engagement rings are what we specialize in; they flew out the door in February. We were up 52 percent year over year. — Jen Hollywood, J. Hollywood Designs, Chester Springs, PA
  • Rembrandt Charms (always a good seller)! — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Men’s Citizen watches were a huge seller, as well as the entire Southern Gates line from Cargo Hold. — James Stinson, Diamond Classics, McMinnville, TN
  • Under $ 100 sterling pendants and earrings. The week of Valentine’s Day, many men said they wanted to spend around $100. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Bella Cavo from Kelly Waters has been fun to share with people while they are waiting for their watch batteries. Just putting it in their hands makes them want it more. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Diamond earrings in the $300-$800 range, Intuition bracelets by Royal Chain did great, and of course heart-shaped anything went well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Rose gold chains from Artistry, yellow gold hoop earrings from Carla Corp., fashion rings from Gabriel & Co in the $400-$800 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • It was February: all things heart-shaped were popular, as were pre-1900 pieces set with pyrope garnets! Have to love the blood red in mid-winter. — James Doggett, Doggett Jewelry, Kingston, NH
  • We had a surge of new diamond remount sales, kids’ earrings and sold some estate pieces, some diamond bracelets and all types of earrings. — Stacey S. Sachs, Solomon’s Fine Jewelry & Watch, Albertson, NY
  • We sold lots of amethyst, which is always a popular birthstone and seemed very desirable this month! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Custom! We are actually considering downsizing our inventory because our custom work is becoming our consistent hottest seller! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Spoon rings are making a comeback, baby! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

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