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Reader Thoughts On ‘Building the Perfect Website’ Story and More

Plus an opinion on in-store events.

Published

3 years ago

April 21, 2021

INSTORE Staff Instore May 2021 Issue

On “Building the Perfect Website”

Great info! Fantastic presentation and easily executed changes. — Denise Oros, Linnea Jewelers, La Grange, IL
The article on building the perfect website was filled with great information, and that is a subject that is always pertinent trying to find and attract customers. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
Yeah, I probably should have attended your two-day event on websites. — Alexander Rysman, Romm Diamonds, Brockton, MA

FROM THE EDITOR: Alexander, you can still register to watch replays of the INSTORE Live event, “How to Crush It Online,” at instoremag.com/instorelive.

The perfect website has amazing lifestyle images and a cohesive look and feel. It states what kind of a brand you are. Easy to navigate, categorized and of course well-merchandized. Shopify is easy to use and integrates well with Instagram. I think storytelling will reign supreme. Jewelry stores that can add this level of interest and insight will win over a customer. This is true for both natural and lab-grown diamonds. Lab-grown diamonds will continue to grow in popularity. Stores will reopen and the people will come. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
We’ve spent hours poring over our website this past year, and we’re thrilled to see we’re making the right moves in that department. — Bethany Swoveland, Design House, Waco, TX

Partying with Instore

It’s informative and fun to get your magazine every month. Thanks for doing a great job! — Tommy Thobe, The Village Gem, Perry Hall, MD
I look forward to seeing and reading it every month! — Dave Fadel, Fadel Enterprises, Bountiful, UT
Thank you for all your hard work and always being there. When all this nonsense is over, INSTORE should have a party … someplace warm with palm trees of course. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR

In-Store Parties

I think in-store events will come back strong as some people have really missed that interaction. I think they will be much longer to allow people flexibility to come when they want. As a customer, I like crowds less now than I did pre-pandemic, and I didn’t like them to begin with … well, unless they were in my store. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”