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Reader Thoughts On ‘Building the Perfect Website’ Story and More

Plus an opinion on in-store events.





On “Building the Perfect Website”

  • Great info! Fantastic presentation and easily executed changes. — Denise Oros, Linnea Jewelers, La Grange, IL
  • The article on building the perfect website was filled with great information, and that is a subject that is always pertinent trying to find and attract customers. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Yeah, I probably should have attended your two-day event on websites. — Alexander Rysman, Romm Diamonds, Brockton, MA

FROM THE EDITOR: Alexander, you can still register to watch replays of the INSTORE Live event, “How to Crush It Online,” at

  • The perfect website has amazing lifestyle images and a cohesive look and feel. It states what kind of a brand you are. Easy to navigate, categorized and of course well-merchandized. Shopify is easy to use and integrates well with Instagram. I think storytelling will reign supreme. Jewelry stores that can add this level of interest and insight will win over a customer. This is true for both natural and lab-grown diamonds. Lab-grown diamonds will continue to grow in popularity. Stores will reopen and the people will come. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
  • We’ve spent hours poring over our website this past year, and we’re thrilled to see we’re making the right moves in that department. — Bethany Swoveland, Design House, Waco, TX

Partying with Instore

  • It’s informative and fun to get your magazine every month. Thanks for doing a great job! — Tommy Thobe, The Village Gem, Perry Hall, MD
  • I look forward to seeing and reading it every month! — Dave Fadel, Fadel Enterprises, Bountiful, UT
  • Thank you for all your hard work and always being there. When all this nonsense is over, INSTORE should have a party … someplace warm with palm trees of course. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR

In-Store Parties

  • I think in-store events will come back strong as some people have really missed that interaction. I think they will be much longer to allow people flexibility to come when they want. As a customer, I like crowds less now than I did pre-pandemic, and I didn’t like them to begin with … well, unless they were in my store. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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