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Reader Thoughts On ‘Building the Perfect Website’ Story and More

Plus an opinion on in-store events.





On “Building the Perfect Website”

  • Great info! Fantastic presentation and easily executed changes. — Denise Oros, Linnea Jewelers, La Grange, IL
  • The article on building the perfect website was filled with great information, and that is a subject that is always pertinent trying to find and attract customers. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Yeah, I probably should have attended your two-day event on websites. — Alexander Rysman, Romm Diamonds, Brockton, MA

FROM THE EDITOR: Alexander, you can still register to watch replays of the INSTORE Live event, “How to Crush It Online,” at

  • The perfect website has amazing lifestyle images and a cohesive look and feel. It states what kind of a brand you are. Easy to navigate, categorized and of course well-merchandized. Shopify is easy to use and integrates well with Instagram. I think storytelling will reign supreme. Jewelry stores that can add this level of interest and insight will win over a customer. This is true for both natural and lab-grown diamonds. Lab-grown diamonds will continue to grow in popularity. Stores will reopen and the people will come. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
  • We’ve spent hours poring over our website this past year, and we’re thrilled to see we’re making the right moves in that department. — Bethany Swoveland, Design House, Waco, TX

Partying with Instore

  • It’s informative and fun to get your magazine every month. Thanks for doing a great job! — Tommy Thobe, The Village Gem, Perry Hall, MD
  • I look forward to seeing and reading it every month! — Dave Fadel, Fadel Enterprises, Bountiful, UT
  • Thank you for all your hard work and always being there. When all this nonsense is over, INSTORE should have a party … someplace warm with palm trees of course. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR

In-Store Parties

  • I think in-store events will come back strong as some people have really missed that interaction. I think they will be much longer to allow people flexibility to come when they want. As a customer, I like crowds less now than I did pre-pandemic, and I didn’t like them to begin with … well, unless they were in my store. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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