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Readers Sound Off About the Holidays, Lab-Grown Diamonds, Crime, the Big Survey and More

Plus one reader wants independent retailers to take a stand against fixing jewelry that was purchased from the major e-tailers online.




Big Survey, Big Thoughts

  • I love the Big Survey issue — it’s my favorite of the whole year! — Janne E., Cocoa, FL
  • I think the Big Survey showed that, as a group, we jewelry store owners aren’t very group-y. — Gretchen S., Sherman Oaks, CA
  • Big Survey was great!! I plan on sleeping after the holidays. Then I will sleep some more. Then I will be thinking about going to Tucson. Merry Christmas everyone! — Tommy T., Perry Hall, MD
  • The Big Survey is always eye-opening. It’s a valuable “crystal ball.” — J. Dennis P., Johnstown, PA
  • While all the surveys, the Cool Stores, the stories, comments, etc. are thoroughly enjoyed, it does cause a feeling that others are doing better than you are. That is not necessarily a bad thing since it makes you think about how you can improve and gives you ideas on how to do so. Many thanks to INSTORE in that regard. — Alex W., Torrance, CA

Rise in Crime

  • The level of crime against the jewelry industry has risen dramatically. Somehow we have to pay attention and share our experiences to help prevent being caught by theft and bad people. — Arturo C., San Diego, CA [Arturo, you can learn about the Jewelers Helping Jewelers Crime Alert Network on page 12. – Ed.]

Instore’s Still Got It

  • Your magazine has been a valuable resource for us for a couple of decades. Thank you very much! — Steven W., Chatham, MA
  • Every year is a little different, but I am always hopeful it will end great and it does. Love to read what others say and get ideas. Wish I had more time to read every page! Maybe next year … — Susan E., El Paso, TX

They Sold It, Let Them Fix It

  • You know what I’d love to see this Christmas season: Jewelers not being afraid to tell someone who bought a jewelry item online that they need to send said piece back to the online company to provide the service they’re looking for. Until the consumer understands that they can’t just buy things online but expect the local jeweler to service them, then we’ll keep having these issues. Have a backbone and just say no! — Marc M., Midland, TX

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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