Connect with us

Inbox

Readers’ Thoughts on America’s Coolest Stores and More Letters to the Editor

Most love it, but one said “cool smool.”

mm

Published

on

On “America’s Coolest Stores”

  • Just love seeing the photos and hearing about the originality of each store. It shows that there are so many different ways to run a store. Stay true to yourself and your visions. — Robin Lies, Burnell’s Creative Gold, Wichita, KS
  • Love seeing the Cool Stores for inspiration. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • I have two stores in Southern California. I love them both. They are each unique. I would, however, happily trade them both for one really cool store. I’ll keep you posted. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • Jewelry is art. Cool smool. Someone from my small town was in your magazine. Ultimately my box is overflowing year round, so if you’re “cool,” more power to you and I’ll keep truckin’. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Keepin’ It Real

  • Just a quick note to say that I loved your July cover photo! Less about the jewelry the model is wearing, but more about how she looks and is dressed like a regular woman. Well done, INSTORE! — Lisa Malbranck, Diamond Gallery, Winnipeg, MB

Notice Would Be Nice

  • What are we to do when our vendors, many of whom we have worked with for many years, start selling online? Many times without telling us of their plan to do so. Sometimes we find out from customers, or an ad will pop up on Google. — Meg Rankin, J. Rankin Jewellers, Edmonds, WA

Rushing to Read

  • When INSTORE shows up every month, it’s first-come, first-served — everyone reads it front to back. Great publication. I used to be a Brain Squad member and fell off; glad I can get back on! — Tom Nelson, Nelson Jewelry, Spencer, IA

Advice for the Fam

  • I wouldn’t know where to start if it weren’t for your magazine. Now that my son and I have family helpers in the store, I require them to read INSTORE cover-to-cover for planning, preparing and for generating/trying new ideas. Thank you! — Jill Keith, Enchanted Jewelry, Danielson, CT

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen

Deb Schulman says once she and her husband, Ron, decided to retire, she could feel “the stress start to leave.” The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. “We are so impressed with the way Wilkerson performed for us,” says Ron Schulman, “I’d send high accolades to anyone who was interested.”

Promoted Headlines

Inbox

Family Dynamics, What Is Gold, Problems with Manufacturers, and More of Your Letters for January

It’s always interesting working with family.

mm

Published

on

On Working with Family

  • As far as working with family, if they ask for something, I direct them to other stores. My sister asked me for a light gold chain; I told her that I don’t have one! — Saro Abrahamian, Town Jewelers, Chevy Chase, MD
  • Working with family can be very challenging because the regular rules can’t always be applied. Remain calm and use this phrase: “Would you accept the same behavior you’re offering me?” — Stacey Horcher, I. Reiss, Lincolnwood, IL
  • Most days, it is a pleasure to have worked 55 years with family members. Scheduling is most challenging. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
  • My oldest son started working with me part-time this year to help while I have two staff on maternity leave. I had to twist his arm … hard. He thought working with his dad was a mistake. And he is a millennial. So far, not a single fight. He has brought some great ideas forward, gets along with all the other staff and is a very good salesperson. It helps he is super-smart. Takes after his Dad. — David Blitt, Troy Shoppe Jewellers, Calgary, AB

Is It Still Gold?

  • I find it interesting that the recent FTC rule allows gold as low as 1 karat to be called gold. I suppose it won’t be an across-the-board ruling, as in can you call a hot dog a steak if it has 4.6 percent sirloin in the contents? We as an industry need to begin to call out what “real jewelry” consists of. All personal adornments are not fine jewelry. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT

Done with Service

  • I’m ready to see a retailer revolution! I’m so tired of repairing/fitting/sizing jewelry and watches for people that buy online … especially from a designer/brand I carry. If you go directly to a watch brand and buy a timepiece from their website and then bring it to me to adjust the bracelet or strap just because I’m a dealer for them, I’m going to tell you to send it back to them to get fitted. And same with jewelry bought directly from a designer. Oh, you want that ring sized? NO! I’m done being a service center for these brands that sell directly to my customers. You want the sales, then you can handle the service, too. Plain and simple. — Marc Majors, Sam L. Majors, Midland, TX

More Haves, Fewer Have-Nots

  • It seems like the industry (and maybe society in general) continues to split into the “haves” and the “have-nots.” This is not healthy by any stretch. The excitement over lab-grown diamonds is in part that now retailers can now offer a diamond that was previously maybe only in the customer’s dreams, but with the much lower prices has become much more attainable. This causes the “haves and have-nots” divide to narrow. And if the prices on lab-growns continue to go down, it might just cause the divide to narrow further, with more consumers “having” diamonds. — Alex Weil, Martin’s Jewelry, Torrance, CA
Continue Reading

Inbox

Webinar Love, Holiday Cheer and More of Your Letters to the Editor

Jewelers seem cautiously optimistic for holiday sales.

mm

Published

on

Holiday Cheer

We are excited about the holidays. Positive thoughts bring progress and change. It is only natural to grow. If you are not, find out what is causing you not to. — Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR

Webinar Love

I wanted to drop a quick note to share how much I enjoyed the webinar, “How to Get Your Millennial Prospects to Buy (Again and Again).” Kathleen Cutler did a great job boiling things down to basics that made sense and are actionable by your average retailer. Congratulations and a heartfelt thank you to INSTORE for helping to nurture and guide the industry to capture more of our fair share of consumers’ disposable income. We will never build back this industry to the good ol’ days until we band together and worry not what our fellow jeweler is doing, but how we work together as an industry to attract buyers to the category.  — Kim E. Pelletier, IGC Brand Services, Chicago

Feeling Grateful

We’re hoping and expecting a wonderful Christmas. We are stocked to the gills. I am also very grateful for Jewelers Helping Jewelers on Facebook and the jewelers who are willing to help one another. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Cautious Optimism

I’d love to see a correction in the way consumers are buying right now. If we can end this year with traffic up, sales up and customers returning to some kind of normal buying habit, then I will feel great about going into 2020. I’m cautiously optimistic and think that buyers will come around this year because they’re tired of shopping online and want a personal experience. — Marc Majors, Sam L. Majors, Midland, TX

Women Lead the Way

Women jewelry designers are the wave of the future. They are bringing a fresh, unique and clean aesthetic to the world of jewelry. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA

(We agree, Elizabeth. Keep an eye out for our “Future Is Female” issue in February. — Ed.).

Diamond Confusion

We expect further cuts to mined diamond prices. What’s tough to figure out is if that is an opportunity or a time to unload … challenging indeed. — Alex Weil, Martin’s Jewelry, Torrance, CA

Continue Reading

Inbox

Holiday Readiness, Lab-Grown Pricing and More of Your Letters

One reader says dealers need to chill out.

mm

Published

on

Are You Ready For The Holidays?

  • Been ready. Need to salvage the year. Too much good merch sitting around. Need to close everybody. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Hoping for a real Christmas. The past years have been way more independent purchasing, with less intense holiday shopping. — Kelli Reinbold, Vernon Jewelers, Salina, KS
  • More than ever, we must be mindful of overbuying. It’s a very good idea to work out special memos with existing vendors, or at least very liberal stock balancing not necessarily tied to additional purchases. Small brick-and-mortar stores that pay their bills are in demand! — J. Dennis Petimezas, Watchmakers Diamonds & Jewelry, Johnstown, PA
  • 52nd Christmas in the trade. If I’m not ready now, I never will be. — Ira Kramer, The Diamond Exchange Of Maryland, Rockville, MD
Advertisement

Time for an Adjustment

  • Can’t wait for lab-grown diamond prices to fall down to lab ruby, sapphire and emerald prices so we can stop the charade of having to explain the difference to consumers and why they are paying so much for a lab-grown diamond now. — Robert Borneman, Diamond Jewelers, Centereach, NY

Politics Shmolitics

  • Stop obsessing over politics and focus on our businesses. We can’t use the political climate as excuses for our shortcomings. In any time, some stores are thriving and others are dying. We control our own destinies. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA

Break from the Norm

  • I always look forward to each month’s magazine. It’s a nice break from the store and news. Thanks, INSTORE! Tommy Thobe, The Village Gem, Perry Hall, MD
Continue Reading

Most Popular