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Readers’ Thoughts on the Election Year, the Pandemic and the Holiday Season

Letters to the editor this month run the gamut.




60 years cake
  • I recently celebrated my 60th birthday. With over half my life in the jewelry industry, my daughter-in-law Shelby and my granddaughter Jessica designed an amethyst geode cake for my special day! I was so impressed, I wanted to share it! — Renah Gerstenberg, Endless Diamonds, Houston, TX
  • I really don’t like election years. They are bad for business and put everyone in awful moods. I’m hoping we know the winner ASAP so everyone can get on with their holiday season and spread some cheer. — Marc Majors, Sam L. Majors, Midland, TX
  • I honestly am having trouble focusing past the election! I am trying to let it go and get my mind focused on after the election, not making decisions based on its outcome. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • You can plan, but if someone in the store happens to contract the coronavirus, you may find yourself closed for a period during the holiday season. Proceed with caution! — Jon Walp, Long Jewelers, Virginia Beach, VA
  • Elections distract customers. I believe business will improve after the first week of November. Stacey Horcher, J. Reiss, Lincolnwood, IL
  • We need less crime, division and violence around the country to be comfortable enough to remain in the industry and for newcomers to be willing to bear all of the risk associated with operating a jewelry business. — Robert Borneman, Diamond Jewelers, Centereach, NY
    I’m pretty confident in business this fall and Christmas season. With travel and holidays off the table, people seem to be treating themselves with jewelry. — Ralph Vandenberg, Vandenberg’s Jewellers, Edmonton, AB
  • 1. We are doing well with lab-created diamonds, despite numerous voices within the industry that are trying to fight against them. We have sold lab-created colored gemstones for years — why not lab-created diamonds, if that is what the consumer wants? 2. The election has not yet had any noticeable effect on business. 3. We are a small-town local jeweler — Black Friday is dominated by the big box stores. Holiday sales will either be very good or very bad, depending on how the election comes out and how the COVID-19 virus develops. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • With all the stupid new news out there every day, it’s nice to see your magazine in the mail. Thanks guys! — Tommy Thobe, The Village Gem, Perry Hall, MD

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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