Manager's To Do

Ready a Show Season Launch Plan, Update Your JBT Profile and More Management Tasks for June

Build your own company mythology with an origin story you can tell staff and customers.

Published

8 months ago

May 28, 2025

INSTORE Staff Instore May 2025 Issue

June 1-7

MANAGEMENT Invite 10 customers to form an advisory panel for your store. Schedule three meetings throughout the year and ask them to discuss what they’ve seen, what they like, and how they would advise you to improve. “Pay” them with lunch and gift cards!

MARKETING Ramp up your blogging this week. Comment on what’s new in Las Vegas (JCK is June 6-9) and what has people buzzing. You don’t actually have to be at the show to do this. Just offer your opinions based on the trade press reports (if you need inspiration, check instoremag.com each morning).

June 8-14

MARKETING Do you have an “origin story” about your store to tell customers and employees? A good tale goes a long way toward making people feel they’re part of something special. Build your own company mythology.

STORE With summer here, this is the perfect time to do a sensory audit of your store. Take big lungfuls of air and consider it. Does it smell clean? Full of spring air? If not, get the carpet cleaners in, have the bathroom scrubbed and the AC serviced.

June 15-21

FINANCES Update all of your information with the Jewelers Board of Trade. Suppliers will be more likely to extend credit to retailers who share the full story of their business rather than those that seem to have an aura of mystery. In particular, the JBT has asked its members to include when special terms and conditions are offered.

MANAGEMENT Start thinking summer reading. Set yourself a target of reading one business book a month for the next quarter. For business owners looking for an innovative take on time management and productivity, consider The Plan by Kendra Adachi. For everyone else, dive into Financial Intelligence by Karen Berman and Joe Knight to gain a deeper financial understanding of what your books are truly saying about your business.

ADVERTISING Father’s Day is done. Your ads and website should shift to get male customers thinking about buying anniversary presents.

June 22-28

TELEMARKETING It’s been six months since Christmas. Ask holiday-season customers to bring in their jewelry for a free checkup.

TAX Tax filing requirements are a major headache for small business owners. Stay on top of your obligations by signing up for the IRS’s tax calendar at irs.gov/businesses/small-businesses-self-employed/online-tax-calendar. Unlike the agency, it’s user friendly.

MERCHANDISING Gather with your staff to inspect your show finds and go through what you ordered during the recent buying season. Develop a product launch plan and schedule training sessions to ensure the successful sell-through.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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