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David Squires

Ready or Not …

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The holidays are coming and it’s time to sell

BREATHE DEEP, everybody. It’s November, and your sleepy little business is about to wake up, screaming

Anyway, when you’re this busy, all you want is help. And that’s what we’ve got for you with this issue’s lead story ? ?Stages of the Sale?. In this feature, we break down the sales process into the six most commonly-accepted steps, tell you what each stage means, point out potential trouble areas, and offer ideas that can help you get better results every step of the way. 

Of course, all you store owners, sales managers, and ?smooth sellers? reading will find plenty of new knowledge here. But we think it will be even more valuable for the less-experienced people on your staff. In fact, we suggest making photocopies for all your junior associates to take home, read, and remember as though it were printed on the inside of their eyeballs. During the upcoming holiday craziness, we’re pretty sure such a ?cheat sheet? will come in handy. Enjoy it. Use it! 

In other news, we’re now launching advertising sales for 2006 … and making plans for expanded editorial coverage starting in January. So how can you help? Well, we know we’ve already got the most active readership in the industry ? the manufacturers we meet are constantly telling us how much you rave about Instore. So, all we can say is … keep up the great work, gang! And be sure to keep telling everyone who visits your store about your favorite magazine! 

Wishing you the very best business …

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David Squires 
Executive Editor And Associate Publisher 
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SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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