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Ready or Not …

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The holidays are coming and it’s time to sell

BREATHE DEEP, everybody. It’s November, and your sleepy little business is about to wake up, screaming

Anyway, when you’re this busy, all you want is help. And that’s what we’ve got for you with this issue’s lead story ? ?Stages of the Sale?. In this feature, we break down the sales process into the six most commonly-accepted steps, tell you what each stage means, point out potential trouble areas, and offer ideas that can help you get better results every step of the way. 

Of course, all you store owners, sales managers, and ?smooth sellers? reading will find plenty of new knowledge here. But we think it will be even more valuable for the less-experienced people on your staff. In fact, we suggest making photocopies for all your junior associates to take home, read, and remember as though it were printed on the inside of their eyeballs. During the upcoming holiday craziness, we’re pretty sure such a ?cheat sheet? will come in handy. Enjoy it. Use it! 

In other news, we’re now launching advertising sales for 2006 … and making plans for expanded editorial coverage starting in January. So how can you help? Well, we know we’ve already got the most active readership in the industry ? the manufacturers we meet are constantly telling us how much you rave about Instore. So, all we can say is … keep up the great work, gang! And be sure to keep telling everyone who visits your store about your favorite magazine! 

Wishing you the very best business …

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David Squires 
Executive Editor And Associate Publisher 
(Click here

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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David Squires

Ready or Not …

Published

on

The holidays are coming and it’s time to sell

BREATHE DEEP, everybody. It’s November, and your sleepy little business is about to wake up, screaming

Anyway, when you’re this busy, all you want is help. And that’s what we’ve got for you with this issue’s lead story ? ?Stages of the Sale?. In this feature, we break down the sales process into the six most commonly-accepted steps, tell you what each stage means, point out potential trouble areas, and offer ideas that can help you get better results every step of the way. 

Of course, all you store owners, sales managers, and ?smooth sellers? reading will find plenty of new knowledge here. But we think it will be even more valuable for the less-experienced people on your staff. In fact, we suggest making photocopies for all your junior associates to take home, read, and remember as though it were printed on the inside of their eyeballs. During the upcoming holiday craziness, we’re pretty sure such a ?cheat sheet? will come in handy. Enjoy it. Use it! 

In other news, we’re now launching advertising sales for 2006 … and making plans for expanded editorial coverage starting in January. So how can you help? Well, we know we’ve already got the most active readership in the industry ? the manufacturers we meet are constantly telling us how much you rave about Instore. So, all we can say is … keep up the great work, gang! And be sure to keep telling everyone who visits your store about your favorite magazine! 

Advertisement

Wishing you the very best business …

David Squires 
Executive Editor And Associate Publisher 
(Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular