Press Releases

Reena Ahluwalia Donates Artwork for JFC Auction

Published

6 years ago

May 24, 2018

INSTORE Staff

(press release) NEW YORK – In a milestone marking Jewelers For Children’s 20 years of helping children in need, artist Reena Ahluwalia is donating an original diamond painting and some limited-edition prints to JFC. The 5-foot painting, The Portrait of Perfection, features a highly nuanced, hyper-realistic diamond with ultra-magnified facets. It took Ahluwalia 500 hours to complete. The painting will be auctioned at the JFC’s Facets of Hope event on June 3 in Las Vegas, NV.

“Reena has become such a big support of Jewelers for Children! Her paintings are so popular with our audiences and there is much anticipation about which of her amazing pieces will be available,” said David Rocha, executive director of JFC. “Her support has helped us reach our fundraising goals and meet our mission to help children in need.”

Ahluwalia’s artwork benefits Jewelers For Children along with other beneficiaries. Each year she support students by providing grants and scholarships and mentoring upcoming talent. She is an award-winning jewelry designer, a coveted diamond painter and a passionate professor.

Facets of Hope gala will take place on Sunday, June 3, at the Mandalay Bay Resort Hotel Casino in Las Vegas. Last year, 1,750 people attended the event. The painting will be on display during the cocktail reception starting at 6 p.m. Anyone interested in presenting a reserve bid before the event can contact JFC at 212-687-2949 or info@jewelersforchildren.org.

This year’s JFC honorees include Jeffrey Cohen from Citizen Watch America and Bill Luth from Signet Jewelers Ltd. Singer and songwriter Calum Scott will be performing at the gala, sponsored by Bulova. He was nominated for a Brit Award for Best Single, which has gone platinum in five countries.

Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $51 million to programs benefiting children whose lives have been affected by illness, abuse or neglect.

Reena Ahluwalia Donates Artwork for JFC Auction
The Portrait of Perfection, Original diamond painting by Reena Ahluwalia

Reena Ahluwalia Donates Artwork for JFC Auction
Limited edition, museum quality diamond art prints by Reena Ahluwalia

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”