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Dave Richardson

Rejection Happens. Forget About It.

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Rejection Happens. Forget About It.

WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on.

PLAN OF ACTION: All of us have gone into a store to purchase a blouse, suit, a pair of slacks, etc. and at the moment of commitment, made the decision (for whatever reason) not to buy. Now, were you rejecting the merchandise, or were you rejecting the salesperson? If your customer is clearly not going to buy, forget the time you invested in the sale, give them your card, and invite them to come back for other needs they may have.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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