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Dave Richardson

Rejection Happens. Forget About It.

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Rejection Happens. Forget About It.

WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on.

PLAN OF ACTION: All of us have gone into a store to purchase a blouse, suit, a pair of slacks, etc. and at the moment of commitment, made the decision (for whatever reason) not to buy. Now, were you rejecting the merchandise, or were you rejecting the salesperson? If your customer is clearly not going to buy, forget the time you invested in the sale, give them your card, and invite them to come back for other needs they may have.

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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