Connect with us

Dave Richardson

Rejection Happens. Forget About It.

mm

Published

on

Rejection Happens. Forget About It.

WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on.

PLAN OF ACTION: All of us have gone into a store to purchase a blouse, suit, a pair of slacks, etc. and at the moment of commitment, made the decision (for whatever reason) not to buy. Now, were you rejecting the merchandise, or were you rejecting the salesperson? If your customer is clearly not going to buy, forget the time you invested in the sale, give them your card, and invite them to come back for other needs they may have.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular