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Dave Richardson

Rejection Happens. Forget About It.

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Rejection Happens. Forget About It.

WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on.

PLAN OF ACTION: All of us have gone into a store to purchase a blouse, suit, a pair of slacks, etc. and at the moment of commitment, made the decision (for whatever reason) not to buy. Now, were you rejecting the merchandise, or were you rejecting the salesperson? If your customer is clearly not going to buy, forget the time you invested in the sale, give them your card, and invite them to come back for other needs they may have.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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