(PRESS RELEASE) BUFFALO, NY — Rembrandt Charms proudly marks its 55th anniversary, celebrating a legacy of craftsmanship, innovation, and unwavering commitment to quality.
Founded in Buffalo, New York, in 1970 by Christopher Lux, the family-owned company began with a simple mission: to provide retail jewelers with access to the finest quality charms, the most extensive charm collection in sterling silver and gold, unparalleled customer service, and a business-building charm program designed to generate sales and foster lifelong customer relationships.
For over half a century, generations of charm collectors have turned to Rembrandt Charms to commemorate their most treasured life moments, adorning bracelets and necklaces with keepsakes that tell their personal stories. Many charms are converted into cufflinks, lapel pins, or earrings as well.
Christopher Lux started the company in humble beginnings, initially operating out of his parents’ chicken coop and traveling across the country in his station wagon to meet with retailers. As the business grew, operations expanded to his basement—a move so significant it required dynamite to enlarge the doorway to accommodate a new computer system. Today, Rembrandt Charms has grown into a global leader in the jewelry industry, with over 150 employees in Toronto, Canada, and 50 employees in Buffalo, New York.
Now available exclusively through more than 10,000 retail jewelers worldwide, Rembrandt Charms remains the trusted source for charm collectors and jewelers alike.
“For 55 years, we’ve had the privilege of helping people capture their most sentimental memories through our charms,” said Eric Lux, President of Rembrandt Charms. “We’re honored to be a part of our customers’ lives and to support our retail jewelers with a program that continues to thrive and evolve with time.”
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Eric Lux and his family
Each piece in the Rembrandt Charms collection is manufactured in the United States or Canada and comes with a Lifetime Warranty, underscoring the company’s commitment to quality and craftsmanship.
Rembrandt’s new Personalized Collection includes same-day-shipping and enables retail jewelers to offer personalized charms with high resolution painted images and custom engraving! “By manufacturing in North America, Rembrandt Charms provides superior quality, selection, and delivery times.
To explore the Rembrandt Charms collection and find an authorized retailer near you, visit the “Find a Retailer” section on the company’s website.
