Press Releases

Rembrandt Charms Hires Chief Operating Officer

Published

8 years ago

May 2, 2017

INSTORE Staff

Rembrandt Charms Hires Chief Operating Officer

Michael Metzger

(PRESS RELEASE) Buffalo, NY – Rembrandt Charms Ltd. (RembrandtCharms.com) welcomed Michael Metzger to their company on April 10th, 2017 to further support the growing brand. Michael, a US Navy veteran, comes with tremendous experience in brand and business leadership. He spent 20 years at Nikon, developing solid strategic planning skills on a multinational level; and additional time as president of Quality Vision Services, Inc. where he was instrumental in developing relationships with customers, strengthening company operations and improving quality in manufacturing.

Says Eric Lux, Vice President, Rembrandt Charms: “As the chief operating officer, Michael’s focus will be on providing exceptional business service to our retailers, while continuing to move the brand forward, in Rembrandt Charms’ commitment to being a leader in the charm industry. As the demand for the classic charm bracelet continues to increase, Michael’s main objectives will be to oversee day to day operations and strategic planning.”

In November, 2016, Rembrandt Charms also appointed Kimberly (Kim) Burzynski as their sales and marketing manager. Burzynski comes with experience in retail, having spent the last eight years at New Era Cap, Inc. where she was instrumental in supporting key accounts, building relationships with customers and stakeholders, while providing top-rated marketing.

Rembrandt Charms believes that the increase in demand is related to the shift in the marketplace with thousands of retail jewelers transitioning their customers back into classic charm bracelets. “In 2016, over 1,000 retail jewelers in North America parted ways with glass bead programs,” said Eric Lux. “Charms, on the other hand, have always been a consistent seller, dating back as far as 600 B.C. This holds true today, customers want affordable jewelry that they can collect, personalize, and that a holds special meaning. We are experiencing a dramatic increase from recent years as new and existing customers are investing in a Rembrandt Charm Business Building Charm Program, or refreshing their existing charm program.”

In 2016, Rembrandt Charms created an in-house merchandising team that works with account representatives to identify opportunities to refresh and strengthen existing charm programs. “Each customer that we have served through this approach has continued to increase their sales since the date we partnered with them on their charm program,” states Kim Burzynski.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.