Press Releases

Rembrandt Charms, Looking Forward to the New Year and Beyond

Excitement is building at Rembrandt Charms as the jewelry industry transitions into the new year.

Published

3 years ago

December 22, 2021

Press Releases

(PRESS RELEASE) In 2022, Rembrandt Charms will be focusing on the new. Rembrandt is launching a new catalog containing hundreds of new charm styles, new charm displays, and continued development of its website’s Retailer Portal and increased marketing efforts. All this and more will be happening to support retailers and their loyal charm collectors.

As the jewelry industry evolves, Rembrandt plans to stay ahead of the curve. “Our Retailer Portal is used by thousands of retail jewelers to download and request marketing resources, place orders, and view new company information. We want to expand and improve those heavily used areas of our Retailer Portal and explore new payment options for our retailers such as Bitcoin and other cryptocurrency,” states Eric Lux, vice president, Rembrandt Charms.

Rembrandt’s traditional charm sales have remained strong throughout the past fifty-plus years, despite previous competition from Pandora, Alex and Ani and the cost of gold increasing. Rembrandt Charms has stood the test of time and is regarded as a staple in the jewelry industry by offering the finest charm collection of sentimental memories to be cherished on millions of wrists around the world. “Since 2016, we noticed a significant uptick in sales and in the wake of the Covid-19 era, demand has skyrocketed! We will continue to supply our jewelers with the highest quality products and service available,” states Chris Groff, COO, Rembrandt Charms.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.