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Rembrandt Charms New Shop-In-Shop Trend

“Charms represent the most sentimental moments in one’s life and the joy that comes with selecting your charms will last a lifetime.”




Rembrandt Charms New Shop-In-Shop Trend

(PRESS RELEASE) BUFFALO, NY — Demand for Rembrandt Charms continues to soar for retail jewelers throughout North America. Retail jewelers are expanding their charm collection with a Rembrandt Charms Shop-In-Shop to better serve their loyal charm collectors.

A Rembrandt Charms Shop-In-Shop is designed to complement each retail jewelry store while creating an inviting area for charm collectors to view Rembrandt’s extensive Charm Collection. “Thank you so much to you and your team! The Shop-In-Shops looks amazing and I’m excited about our partnership!” States Brendan Wrenn, owner of 25 Silver Boutique, with two stores located in Lake George, New York and a third store in Albany, New York.

“While we have implemented many Shop-In-Shops throughout our Company’s history, we are thrilled that today more of our retail jewelers are requesting this magnificent presentation,” said Eric Lux, president of Rembrandt Charms. “Charms represent the most sentimental moments in one’s life and the joy that comes with selecting your charms will last a lifetime.”

For over 50 years, Rembrandt Charms has remained the leading manufacturer of charm and charm bracelet jewelry. Rembrandt Charms merchandise is manufactured in the United States and Canada, comes with a Lifetime Warranty, and sold exclusively through authorized Retail Jewelers. Rembrandt Charms provides retail jewelers with a Business-Building-Charm-Program, which includes inventory-controlled charm displays, marketing support, store listing on a Retail Locator, and much more.

For more information on a Shop-In-Shop presentation or our renowned business building charm program, contact Rembrandt Charms and ask to speak with an account representative.




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Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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