Press Releases

Rembrandt Charms New Shop-In-Shop Trend

“Charms represent the most sentimental moments in one’s life and the joy that comes with selecting your charms will last a lifetime.”

Published

1 year ago

May 29, 2023

Press Releases

(PRESS RELEASE) BUFFALO, NY — Demand for Rembrandt Charms continues to soar for retail jewelers throughout North America. Retail jewelers are expanding their charm collection with a Rembrandt Charms Shop-In-Shop to better serve their loyal charm collectors.

A Rembrandt Charms Shop-In-Shop is designed to complement each retail jewelry store while creating an inviting area for charm collectors to view Rembrandt’s extensive Charm Collection. “Thank you so much to you and your team! The Shop-In-Shops looks amazing and I’m excited about our partnership!” States Brendan Wrenn, owner of 25 Silver Boutique, with two stores located in Lake George, New York and a third store in Albany, New York.

“While we have implemented many Shop-In-Shops throughout our Company’s history, we are thrilled that today more of our retail jewelers are requesting this magnificent presentation,” said Eric Lux, president of Rembrandt Charms. “Charms represent the most sentimental moments in one’s life and the joy that comes with selecting your charms will last a lifetime.”

For over 50 years, Rembrandt Charms has remained the leading manufacturer of charm and charm bracelet jewelry. Rembrandt Charms merchandise is manufactured in the United States and Canada, comes with a Lifetime Warranty, and sold exclusively through authorized Retail Jewelers. Rembrandt Charms provides retail jewelers with a Business-Building-Charm-Program, which includes inventory-controlled charm displays, marketing support, store listing on a Retail Locator, and much more.

For more information on a Shop-In-Shop presentation or our renowned business building charm program, contact Rembrandt Charms and ask to speak with an account representative.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”