“Winners become charm ambassadors.”
(Press Release) Williamsville, NY — Rembrandt Charms announces the return of the “Story of Your Life Contest,” a monthly contest that invites consumers to tell their life stories through charms.
All winning entrants will use the Locate a Retailer search feature on RembrandtCharms.com to find a local jeweler. Prizes will be sent directly to the jeweler of choice to be claimed by the winners, creating an opportunity for local jewelers to make new customers and create a buzz about charms.
“Winners become charm ambassadors,” said Kim Burzynski, sales and marketing manager, Rembrandt Charms. “By showing their prize bracelet to family and friends, they endorse their favorite jeweler and Rembrandt Charms.”
“The Story of Your Life contest has always been hugely popular among consumers and our retailers,” said Eric Lux, vice president, Rembrandt Charms. “Winners initially visit their local jeweler to claim their prizes, often purchasing the remaining charms from their story. They have now established a relationship with the jeweler and return to purchase additional charms and other items.”
The contest will kick off in May starting with “A Mother’s Love,” where entrants will be asked to write about their mothers. One lucky winner will receive two sterling silver charm bracelets, each with three charms, one for themselves and one for their mom.
Visit RembrandtCharms.com or call 1-800-828-7840 for more information on the contest and how to be listed on the website.
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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
