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Rembrandt Charms Reveals New Pricing Structure




(PRESS RELEASE) WILLIAMSVILLE, NY – Rembrandt Charms continues to strengthen its products and services to stay ahead of the ever-changing jewelry environment. Over the past four years it has been working on updating charms to provide retail jewelers with the best quality in charms. With all the improvement will come a new price structure for Rembrandt Charms beginning October 16th. These price adjustments will help lower gold charm prices, maintain retail jewelers profit margin, increase sales and make karat gold charms more affordable.

Here are some additional improvements Rembrandt Charms have made:

  • New consumer and retailer friendly website with the finest high-resolution product images. They only sell directly to retail jewelers.
  • Expanded product research, development and quality control programs.
  • Expanded operations to include a state of the art and environmentally friendly Plating Facility.
  • New manufacturing equipment which improves the level of detail we can add to our current models and new models. Including an x-ray machine which checks every charm that goes out of the building for quality purposes.
    • Stamping dies have been artfully detailed and polished.
    • New casting equipment and stamping equipment have been added.
    • Additional laser engravers and laser welders have been added.
  • Regularly launching new charms and redesigned more upscale charms, targeting the $40 – $60 retail price range in Sterling Silver.

Price changes are effective October 16, 2018. Rembrandt Charm Retail Jewelers should expect to receive new price books the week of October 8th.

Rembrandt’s Business Building Charm Program enables retail jewelers, like you, to develop new and repeat customers, increase sales and save valuable time. It’s not just about selling charms… It’s about cultivating loyal customers by learning their life stories and building relationships that endure for generations. Help your customers find the perfect charms, at their perfect price points, for every occasion.

Call Rembrandt Charms today and charm hundreds of new and loyal charm collectors this holiday season and into the New Year.




This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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