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Rembrandt Charms Reveals New Pricing Structure




(PRESS RELEASE) WILLIAMSVILLE, NY – Rembrandt Charms continues to strengthen its products and services to stay ahead of the ever-changing jewelry environment. Over the past four years it has been working on updating charms to provide retail jewelers with the best quality in charms. With all the improvement will come a new price structure for Rembrandt Charms beginning October 16th. These price adjustments will help lower gold charm prices, maintain retail jewelers profit margin, increase sales and make karat gold charms more affordable.

Here are some additional improvements Rembrandt Charms have made:

  • New consumer and retailer friendly website with the finest high-resolution product images. They only sell directly to retail jewelers.
  • Expanded product research, development and quality control programs.
  • Expanded operations to include a state of the art and environmentally friendly Plating Facility.
  • New manufacturing equipment which improves the level of detail we can add to our current models and new models. Including an x-ray machine which checks every charm that goes out of the building for quality purposes.
    • Stamping dies have been artfully detailed and polished.
    • New casting equipment and stamping equipment have been added.
    • Additional laser engravers and laser welders have been added.
  • Regularly launching new charms and redesigned more upscale charms, targeting the $40 – $60 retail price range in Sterling Silver.

Price changes are effective October 16, 2018. Rembrandt Charm Retail Jewelers should expect to receive new price books the week of October 8th.

Rembrandt’s Business Building Charm Program enables retail jewelers, like you, to develop new and repeat customers, increase sales and save valuable time. It’s not just about selling charms… It’s about cultivating loyal customers by learning their life stories and building relationships that endure for generations. Help your customers find the perfect charms, at their perfect price points, for every occasion.

Call Rembrandt Charms today and charm hundreds of new and loyal charm collectors this holiday season and into the New Year.




Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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