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Rembrandt Charms Reveals New Pricing Structure




(PRESS RELEASE) WILLIAMSVILLE, NY – Rembrandt Charms continues to strengthen its products and services to stay ahead of the ever-changing jewelry environment. Over the past four years it has been working on updating charms to provide retail jewelers with the best quality in charms. With all the improvement will come a new price structure for Rembrandt Charms beginning October 16th. These price adjustments will help lower gold charm prices, maintain retail jewelers profit margin, increase sales and make karat gold charms more affordable.

Here are some additional improvements Rembrandt Charms have made:

  • New consumer and retailer friendly website with the finest high-resolution product images. They only sell directly to retail jewelers.
  • Expanded product research, development and quality control programs.
  • Expanded operations to include a state of the art and environmentally friendly Plating Facility.
  • New manufacturing equipment which improves the level of detail we can add to our current models and new models. Including an x-ray machine which checks every charm that goes out of the building for quality purposes.
    • Stamping dies have been artfully detailed and polished.
    • New casting equipment and stamping equipment have been added.
    • Additional laser engravers and laser welders have been added.
  • Regularly launching new charms and redesigned more upscale charms, targeting the $40 – $60 retail price range in Sterling Silver.

Price changes are effective October 16, 2018. Rembrandt Charm Retail Jewelers should expect to receive new price books the week of October 8th.

Rembrandt’s Business Building Charm Program enables retail jewelers, like you, to develop new and repeat customers, increase sales and save valuable time. It’s not just about selling charms… It’s about cultivating loyal customers by learning their life stories and building relationships that endure for generations. Help your customers find the perfect charms, at their perfect price points, for every occasion.

Call Rembrandt Charms today and charm hundreds of new and loyal charm collectors this holiday season and into the New Year.


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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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