Press Releases

Rembrandt: Popularity of Charms Continues to Grow

Sales for Valentine’s Day were the strongest in years.

Published

3 years ago

March 17, 2021

Press Releases

(Press Release) WILLIAMSVILLE, NY — Sales of charms went through the roof in 2020, and Rembrandt Charms remains an industry favorite. Charm sales for Valentine’s Day, 2021 proved to be the strongest in over 15 years for Rembrandt.

Charm sales have grown exponentially during the Covid-19 pandemic, and the momentum is expected to continue for quite some time. Along with other products in high demand during the pandemic, such as camping gear and bicycles, PhotoArt charms and charms in general have been hot-selling items. In the 4 th quarter of 2020, charms sales were up more than 50% over 2019.

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As the public clamors for the industry’s hottest selling collectible, Rembrandt’s Business Building Charm Program helps retailers cultivate loyal, repeat customers, and drives business right to their doorsteps. With over 15 types of displays to choose from, Rembrandt has a program to fit any store and any budget.

“Rembrandt Charms is the second best-selling brand in our entire store,” states William Baxley, owner of Avonlea Jewelry, Lumberton, TX. “We recently added a 330 Charm Tower and the response has been overwhelming!”

To keep sales trending up, Rembrandt Charms has decided to help its customers by maintaining their current discount levels through all of 2021.

“No discounts will be lost or lowered in 2021,” states Eric Lux, vice president, Rembrandt Charms. “We want to do all that we can to assist our jewelers as they recover from the effects of the pandemic. The added income from charm sales can boost overall income for our retailers. Our Business Building Charm Program is the way to go.”

Charms are timeless keepsakes. Charm bracelets are often passed down for generations, preserving precious memories. A charm bracelet is a sentimental journey that recalls special occasions and captures moments in time. Rembrandt’s charms are the affordable, classic collectible that never goes out style.

For more information, visit: RembrandtCharms.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”