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Rembrandt: Popularity of Charms Continues to Grow

Sales for Valentine’s Day were the strongest in years.

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(Press Release) WILLIAMSVILLE, NY — Sales of charms went through the roof in 2020, and Rembrandt Charms remains an industry favorite. Charm sales for Valentine’s Day, 2021 proved to be the strongest in over 15 years for Rembrandt.

Charm sales have grown exponentially during the Covid-19 pandemic, and the momentum is expected to continue for quite some time. Along with other products in high demand during the pandemic, such as camping gear and bicycles, PhotoArt charms and charms in general have been hot-selling items. In the 4 th quarter of 2020, charms sales were up more than 50% over 2019.

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As the public clamors for the industry’s hottest selling collectible, Rembrandt’s Business Building Charm Program helps retailers cultivate loyal, repeat customers, and drives business right to their doorsteps. With over 15 types of displays to choose from, Rembrandt has a program to fit any store and any budget.

“Rembrandt Charms is the second best-selling brand in our entire store,” states William Baxley, owner of Avonlea Jewelry, Lumberton, TX. “We recently added a 330 Charm Tower and the response has been overwhelming!”

To keep sales trending up, Rembrandt Charms has decided to help its customers by maintaining their current discount levels through all of 2021.

“No discounts will be lost or lowered in 2021,” states Eric Lux, vice president, Rembrandt Charms. “We want to do all that we can to assist our jewelers as they recover from the effects of the pandemic. The added income from charm sales can boost overall income for our retailers. Our Business Building Charm Program is the way to go.”

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Charms are timeless keepsakes. Charm bracelets are often passed down for generations, preserving precious memories. A charm bracelet is a sentimental journey that recalls special occasions and captures moments in time. Rembrandt’s charms are the affordable, classic collectible that never goes out style.

For more information, visit: RembrandtCharms.com.

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