Connect with us

Press Releases

Rémy Rotenier Debuts Third Design Course DVD

mm

Published

on

The course teaches advanced techniques for drawing complex designs.

(Press Release) Jewelry designer Rémy Rotenier of Rémy Design has introduced a third DVD course, Advanced Jewelry Design, in his popular instructional DVD series. All three courses teach designers, jewelry makers, students, and retail sales associates how to professionally draw and render jewelry. The new course will appeal to those who are already well-versed on the basics of rendering jewelry, and who want to move to the next level.

In a growing marketplace for customized jewelry designs, improving the ability to quick sketch clients’ ideas is key, says Rotenier. “Regardless of whether you’ll ultimately be designing with a CAD program, it’s still great to be able to professionally respond to your clients on the spot with free-hand drawing. When you sketch in real time, you gain a customer’s trust that you have skills as a jewelry artist.” Hand drawing can also be useful in pre-visualizing CAD renderings, or for use in brand development, the designer says.

In his new DVD, Rotenier teaches advanced techniques for drawing complex ring designs, with thorough training in top, profile, and through-the-finger views. Students will also learn how to draw rings at a 45-degree angle, build a braided solitaire, create channel-set solitaires, and render a pavé cocktail ring (as well as other pave ring styles). The rich diversity of content on rings reflects Rotenier’s understanding that ring design is the most crucial category in custom design.

In the third DVD of the 4-DVD set, however, Rotenier also tackles how to render earrings. Recent studies, such as the De Beers 2017 Diamond Insight Report, show that, of the jewelry women buy for themselves, earrings are the second most important jewelry category after rings. Among the lessons on the DVD are how to draw earring posts, short and long dangles, hoops, left and right styles, and alternative styles.

Finally, Rotenier also instructs students how to draw a variety of jewelry chains, a chain bracelet, bangle bracelets, brooches, a pendant, and cufflinks, using designs from the natural world, as well as historical motifs.

The new course complements Rotenier’s first two DVDS, Counter Sketching Jewelry (how to make basic black and white custom design sketches on paper in front of a client), and Color Rendering of Jewelry (how to render jewelry designs into finished paintings that can be presented to customers). All three courses capture the course work Rotenier has taught at jewelry and design schools in Franklin, TN; New York, Portland, ME; Austin; and San Francisco.

Advertisement

The Paris-trained Rotenier has been working as a designer for international jewelry houses in Paris and the United States for 30 years. He currently creates collections from the most affordable to the high end, and accepts custom design commissions. In addition to his instructional time at jewelry and design schools, he trains designers and sales associates at major jewelry companies and retail stores, and tutors private clients in design drawing skills.

Advanced Jewelry Design contains over seven hours of instruction on four DVDS, and includes bonus content with printable course drawings and layouts. It is available from Rio Grande for $249.

Rio Grande also sells Rotenier’s beginner sketching DVD, Counter Sketching Jewelry, along with Advanced Jewelry Design, as a “Classroom in a Box” Jewelry Design Master Set, for $359.

Rotenier’s Color Rendering of Jewelry can also be purchased separately from Rio for $175.

All three DVDs are also available on Shopify.

Advertisement

VIDEO HIGHLIGHT

Jimmy DeGroot

Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

As Christmas approaches, the queries you’ll hear from customers are actually pretty predictable, says jewelry store training expert Jimmy DeGroot. Here's how to make sure your team is prepared for the more common ones.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Press Releases

Rembrandt Supports Hurricane Michael Recovery with Exclusive Charm

It features the hashtag #850strong.

mm

Published

on

(PRESS RELEASE) WILLIAMSVILLE, NY – To support recovery efforts after Hurricane Michael devastated the Florida Panhandle in October, leveling homes and businesses, Rembrandt Charms has created an exclusive engraved charm for Smith and Smith Jewelers.

Smith and Smith Jewelers is a family-owned business serving historic downtown Marianna, FL, for over 20 years.

Podcast: JimmyCast Takes on the Paradigm Shift in Jewelry Store Marketing
JimmyCast

Podcast: JimmyCast Takes on the Paradigm Shift in Jewelry Store Marketing

Podcast: A Blind Couple Inspires a Veteran Jeweler to Look At Jewelry Design in a New Way
Over the Counter

Podcast: A Blind Couple Inspires a Veteran Jeweler to Look At Jewelry Design in a New Way

Podcast: Jen Cullen Williams Enters “The Barb Wire”
The Barb Wire

Podcast: Jen Cullen Williams Enters “The Barb Wire”

Rembrandt’s custom charm features the hashtag #850strong, adopted by the residents to symbolize their determination to overcome the damage caused by Hurricane Michael. Wearing this charm and charm bracelet shows support for recovery efforts and reflects the powerful bond, as well as the courage, the members of this community share as they work together to rebuild their lives.

“We were deeply saddened by the devastation wreaked by Hurricane Michael, and our thoughts and prayers are with all of those affected,” said Eric Lux, vice president, Rembrandt Charms. “The opportunity to help strengthen a community affected by such a tragedy is something we value and will always support.”

Continue Reading

Press Releases

Canadian Jewelers Association Begins Management Transition

He will continue to be involved with the CJA as a freelance writer.

mm

Published

on

(PRESS RELEASE) TORONTO – The Canadian Jewellers Association (CJA) announced that it has initiated a transition of its management personnel.

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice
Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

Video: To Improve Your Email Marketing, Read This Book
Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice
Gene the Jeweler

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

Following the completion of his scheduled 18-month contract as executive director, Mr. Brian Land recently left that role and the association. He will continue to be involved with the CJA as a freelance writer. Ms. Carla Adams, currently a manager in the association office, will discharge the duties of executive director on an interim basis until a successor to Mr. Land is named, likely by mid-January.

“Brian Land was engaged primarily to assist in managing the amalgamation of the Canadian Jewelers Association with Jewelers Vigilance Canada,” said Mr. Marco Miserendino, chairman of the CJA Board of Directors. “The knowledge and skill he brought to that file was of great assistance. The successful completion of that assignment now enables both Brian and the association to determine and pursue their respective future directions,” Mr. Miserendino added.

Continue Reading

Press Releases

TrueFacet.com and Stephen Silver Fine Jewelry Partner On Boutique

It’s open in time for the holidays.

mm

Published

on

(PRESS RELEASE) SILICON VALLEY, CA/NEW YORK – Luxury digital marketplace TrueFacet.com has partnered with independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.

The TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, CA, which officially opened on Nov. 14. The boutique is stocked with TrueFacet’s selection of pre-owned watches and fine jewelry collections from luxury brands such as Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai and Audemars Piguet.

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice
Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

Video: To Improve Your Email Marketing, Read This Book
Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice
Gene the Jeweler

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

With this collaboration, TrueFacet will gain access to the Silvers’ network of Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry and rare collectible timepiece offerings while harnessing TrueFacet’s digital reach and consumer insights.

TrueFacet Co-Founder Tirath Kamdar stated: “Silicon Valley is TrueFacet’s third-largest market, and we saw the potential for even more growth by partnering with the demonstrated leader in offline shopping experiences in the area, Stephen Silver Fine Jewelry. We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else.”

Since its founding in 2014, TrueFacet.com has crowdsourced much of its pre-owned watch and fine jewelry inventory through customer trade-ins, consignments and customer sales, growing its marketplace inventory to over 140,000 items. Each item is authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, launched in August of 2018.

TrueFacet has relationships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge and Roberto Coin. The digital marketplace has also recently partnered with Messika to power a branded U.S. e-commerce site for the international jewelry brand.

Stephen and Jared Silver, a father and son team, have earned a reputation among Silicon Valley’s VC community as early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace, and eventually took on an advisory role with TrueFacet.

Stephen Silver Fine Jewelry President Jared Silver saw an opportunity to expand the relationship with TrueFacet as luxury retail partners.

“TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths,” he said, “and through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”

Continue Reading

Most Popular