Connect with us

My Life and Sanity Files

Reno Retailer Erica Tague Talks Dream Destination, Biggest Challenge and the Worst Thing About Working with Family 

“Family is very important to me and jewelry is my passion.”

mm

Published

on

Reno Retailer Erica Tague Talks Dream Destination, Biggest Challenge and the Worst Thing About Working with Family 
Erica Tague Michael & Son’s Jewelry, Reno, NV

Erica Tague is a third-generation jeweler working with her parents, David and Shannon Lorenz, in the business founded by her grandparents, Michael and Mary Lorenz. “Family is very important to me and jewelry is my passion,” Erica says. “I also love being active: hiking, CrossFit, soccer.”


If I were a gemstone … 

I would be a diamond because I’m brilliant, colorful and sparkly. 

My ideal day off …

Would start with a massage and pedi then end with spending the day on a beach in Tahoe!

My biggest challenge at work is … 

Communication. I either talk way too much or not at all. 

What I like being in the jewelry business the most is … 

The feeeling after you make a sale! You sold a piece of jewelry that someone is going to cherish for years and years. What other industry offers that? 

The best thing about working with my family is … 

Having a solid support system that is willing to help you grow while learning important life lessons. 

Advertisement
The worst thing about working with my family is … 

That work tends to never stop. We always seem to talk about the store. 

The travel destination at the top of my bucket list is … 

Sweden. It looks so pretty and that’s where my family originates from. 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular