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My Life and Sanity Files

Reno Retailer Erica Tague Talks Dream Destination, Biggest Challenge and the Worst Thing About Working with Family 

“Family is very important to me and jewelry is my passion.”




Erica Tague Michael & Son’s Jewelry, Reno, NV

Erica Tague is a third-generation jeweler working with her parents, David and Shannon Lorenz, in the business founded by her grandparents, Michael and Mary Lorenz. “Family is very important to me and jewelry is my passion,” Erica says. “I also love being active: hiking, CrossFit, soccer.”

If I were a gemstone … 

I would be a diamond because I’m brilliant, colorful and sparkly. 

My ideal day off …

Would start with a massage and pedi then end with spending the day on a beach in Tahoe!

My biggest challenge at work is … 

Communication. I either talk way too much or not at all. 

What I like being in the jewelry business the most is … 

The feeeling after you make a sale! You sold a piece of jewelry that someone is going to cherish for years and years. What other industry offers that? 

The best thing about working with my family is … 

Having a solid support system that is willing to help you grow while learning important life lessons. 

The worst thing about working with my family is … 

That work tends to never stop. We always seem to talk about the store. 

The travel destination at the top of my bucket list is … 

Sweden. It looks so pretty and that’s where my family originates from. 



Wilkerson Testimonials

To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Even successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”

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