My Life and Sanity FilesReno Retailer Erica Tague Talks Dream Destination, Biggest Challenge and the Worst Thing About Working with Family “Family is very important to me and jewelry is my passion.” Published 2 years agoon May 18, 2018By INSTORE Staff Instore June 2018 Issue Share Tweet Erica Tague Michael & Son’s Jewelry, Reno, NVErica Tague is a third-generation jeweler working with her parents, David and Shannon Lorenz, in the business founded by her grandparents, Michael and Mary Lorenz. “Family is very important to me and jewelry is my passion,” Erica says. “I also love being active: hiking, CrossFit, soccer.”If I were a gemstone … I would be a diamond because I’m brilliant, colorful and sparkly. My ideal day off …Would start with a massage and pedi then end with spending the day on a beach in Tahoe!My biggest challenge at work is … Communication. I either talk way too much or not at all. What I like being in the jewelry business the most is … The feeeling after you make a sale! You sold a piece of jewelry that someone is going to cherish for years and years. What other industry offers that? The best thing about working with my family is … Having a solid support system that is willing to help you grow while learning important life lessons. AdvertisementThe worst thing about working with my family is … That work tends to never stop. We always seem to talk about the store. The travel destination at the top of my bucket list is … Sweden. It looks so pretty and that’s where my family originates from. Related Topics:INSTORE June '18jewelry stores in NevadaMy Life click to Comment(Comment)Up NextFlorida Jeweler Lindy Kavanaugh Reveals What’s on Her DeskDon't MissThis Designing Jeweler Shares Her Secrets for a Life Well-Lived Advertisement SPONSORED VIDEOWilkerson TestimonialsHaving a Moving Sale? Let Wilkerson Do the Heavy LiftingFor Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”You may like Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership Video Shows Shootout with Jewelry Store Robbers This Amateur Photographer, Craft Beer Enthusiast and Passionate Cook Is Also a JewelerPromoted Headlines For This Virginia Jeweler, the Future is All About CustomOvernight The Jewelry Retailer’s Ultimate Marketing Guide: Part 2/5RapNet 5 Creative Ways to Say Thank You This Holiday SeasonJewelers Mutual My Life and Sanity FilesThis Pennsylvania Designer/Retailer Is a Homebody and a Planner She doesn’t wait for chances, she goes for it! Published 12 months agoon December 7, 2018By INSTORE Staff Alexis KletjianAlexis Kletjian Fine Jewelry, Kennett Square, PAJewelry designer Alexis Kletjian launched her first collection in 2011 and began selling her gold creations directly to collectors. Her first trade show was the New Designer Gallery at JA New York, where she was awarded the prestigious Mort Abelson New Designer of the Year Award in 2016. She opened her retail gallery in Kennett Square, PA, in September 2017, where her location became a destination for custom fine jewelry and heirloom redesign in an inviting, no-pressure environment. Continue Reading My Life and Sanity FilesWhy This Salsa-Dancing, Scuba-Diving Jeweler Loves to Live Like A Tourist Florida jewelry sales pro loves being part of her customers’ milestones. Published 1 year agoon November 13, 2018By INSTORE Staff PHOTOGRAPHY BY: ZACHARY MANN.Jillian Hornik Jae’s Jewelers,Coral Gables, FL Jillian Hornik is sales manager at Jae’s Jewelers in Coral Gables, FL. She love scuba diving, salsa dancing and dogs, and is a graduate gemologist and an AGS registered jeweler. Continue Reading My Life and Sanity FilesThis Amateur Photographer, Craft Beer Enthusiast and Passionate Cook Is Also a Jeweler She hates the concept of birthstones because they limit people’s creativity. Published 1 year agoon September 19, 2018By INSTORE Staff Casey Gallant Stephen Gallant Jewelers, Orleans, MACasey has spent nearly 20 years working with her father, Steve, at the store he opened 42 years ago on Cape Cod. She earned her G.G. from GIA Carlsbad in 2001, was named one of the “40 Under 40” by Cape & Plymouth Business in 2013, and serves on the Next Generation Advisory Board for the Independent Jewelers Organization.What is your geographical history? I was born and raised on Cape Cod with short stints in Virginia, Spain and California. How did you get into the business? As a daughter of a jeweler I took the indirect route: I went to college to become Indiana Jones, graduated with a degree in Spanish film before finally going to GIA Carlsbad. What do you like to do in your spare time? I love to be in or on the water (salt please) or up in the mountains of New Hampshire. What is your favorite color? Gold! What are your hidden talents? I am an amateur photographer, semi-pro craft beer enthusiast and a passionate cook. Tell us your pet peeve about jewelry. I hate the concept of birthstones because it limits people’s creativity. Forget the rules! Wear it if you like it. Describe your personal jewelry style. I like my jewelry like my personality – big and bold! What is your biggest challenge at work? Earning customers’ trust, but it is absolutely the most rewarding part of my job. 5 things on my desk: A mug of Ron Swanson as Mona Lisa, a bobblehead of Dougal Mackenzie, coffee, edge reports and my loupe .3 things on my to-do-list: Schedule social media posts, work on my “one-of-a-kind collection, take a vacation. 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