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Reno Retailer Erica Tague Talks Dream Destination, Biggest Challenge and the Worst Thing About Working with Family

“Family is very important to me and jewelry is my passion.”

Published

6 years ago

May 18, 2018

INSTORE Staff Instore June 2018 Issue

Erica Tague Michael & Son’s Jewelry, Reno, NV

Erica Tague is a third-generation jeweler working with her parents, David and Shannon Lorenz, in the business founded by her grandparents, Michael and Mary Lorenz. “Family is very important to me and jewelry is my passion,” Erica says. “I also love being active: hiking, CrossFit, soccer.”

If I were a gemstone …

I would be a diamond because I’m brilliant, colorful and sparkly.

My ideal day off …

Would start with a massage and pedi then end with spending the day on a beach in Tahoe!

My biggest challenge at work is …

Communication. I either talk way too much or not at all.

What I like being in the jewelry business the most is …

The feeeling after you make a sale! You sold a piece of jewelry that someone is going to cherish for years and years. What other industry offers that?

The best thing about working with my family is …

Having a solid support system that is willing to help you grow while learning important life lessons.

The worst thing about working with my family is …

That work tends to never stop. We always seem to talk about the store.

The travel destination at the top of my bucket list is …

Sweden. It looks so pretty and that’s where my family originates from.

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