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Restock and Replace Fast Selling Merchandise to Continue the Momentum in 2022

Stores that buy for stock sell 60% more than stores that do not.

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(PRESS RELEASE) GN Diamond offers 100% guarantee when buying diamonds and finished jewelry for stock. All of its natural diamonds and natural, finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee with no expiration date.

It works with thousands of jewelers nationwide, so it understands why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? Because over 80% of customers who walk through your doors want to buy that same day.

With GN Diamond’s 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose natural diamonds for loose natural diamonds and natural, finished jewelry for natural, finished jewelry.

How Buying For Stock Boosts Revenue

GN Diamond helps independent jewelers increase profitability and improve their bottom line in three key ways:

  • Satisfy customer demand
    An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
  • Keep bread-and-butter items on hand
    It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
  • Compete with online and big box stores
    Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

Contact a GN Diamond representative at sales@gndiamond.com and (800) 724-8810, or visit GNDiamond.com to learn more. They are open 7 days a week with free shipping.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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