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Retail Growth Categories Are Focus of Plumb Club April Podcasts

Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips on how both can augment sales.

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Retail Growth Categories Are Focus of Plumb Club April Podcasts

(PRESS RELEASE) NEW YORK — The educational Plumb Club monthly podcast postings for April have just been added to the learning library. The podcasts, by industry experts, focus on two areas that continue to grow within the jewelry industry, the increasing importance of special and custom orders and the growth in popularity of colored diamonds. Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips on how both can augment sales.

The Growth and Opportunity in Colored Diamonds: Colored diamonds can help a store stand out from competition, but with the growing increased consumer desire surrounding the category, they can represent increased sales opportunities to customers who are looking for the unique. Mark Funk talks about the growth of colored diamonds in Hollywood and among consumers in general, providing fun facts and historical stories about the various colors of diamond. Mark Funk is the vice president of sales and marketing at CIRARI by Color Jewels, a prime source manufacturer building all categories of product, with a strong commitment to the expansion of colored diamonds.

The Rise and Importance of Special and Custom Orders: Customers today want more personalization and customization in everything that they buy and retail stores can cater to that desire, often significantly increasing ROI and the ticket-price of the sale. Stuart Marcus and Binoy Shah provide numerous statistics on just how important customization is to several target consumer markets and why retailers should be embracing this customer. They provide tips on interacting with the special-order customer and advice on what to look for in manufacturer support, to help take confusion away and ease the sale. Stuart Marcus and Binoy Shah are with Asian Star, a preferred supply partner of leading brands and retail chains across the world for brilliant diamonds and innovative jewelry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available in the “Listen” area at the Jewelers Resource Center or The Plumb Club website under “Resources”.

About The Plumb Club

This year, The Plumb Club proudly celebrates 40 years of educating and innovating within the jewelry category, and creating productive connections between jewelry retailers and our world-class manufacturing members. Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry’s leading supplier organizations. Today, The Plumb Club is a unique coalition of leading, responsible and important suppliers spanning all facets of the jewelry, diamond and watch industries. The purpose of the organization is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club’s membership accounts for a significant percentage of the domestic fine jewelry market.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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