Hot Sellers

Retail Jewelers Report Growth in September

Both INSTORE’s Brain Squad and the Edge Retail Academy’s retailer reports showed gains year over year.

Published

1 month ago

October 30, 2025

Sherry Smith Instore November 2025 Issue

Monthly SALES Survey

How Were Sales Last Month Compared to September 2024?

WAY UP 25% OR MORE: 21%
UP: 35%
SAME: 25%
DOWN: 12%
WAY DOWN 25% OR MORE: 7%

Total Brain Squad Responses: 103

INDEPENDENT JEWELERS ACROSS North America posted strong September results, with notable gains in several regions. As we head into the holiday season, independents are encouraged to focus efforts on strategic marketing initiatives designed to keep their stores top of mind with customers. With increased competition for the discretionary dollar, now is the time to stand out through personalized marketing, memorable experiences, and consistent communication. A strong finish to the year will depend not only on product assortment and inventory readiness but also on the ability to cut through the noise and remain relevant to both loyal and new customers.

Top Performing Vendors

The top wholesalers by sales volume for September.
1. Stuller
2. Gabriel & Co.
3. Quality Gold
4. Heera Moti
5. IDD

The wholesalers with the largest increases in sales percentage year over year for September.

1. Stuller up 17%
2. Heera Moti up 15%
3. Quality Gold up 11%
4T. Gabriel & Co. up 10%
4T. IDD up 10%

Performance By Region

Retail Jewelers Report Growth in September

* Edge Retail Academy figures are based on an aggregation of over $3 billion in annual fine jewelry sales data from independent jewelers.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.