Retail Jewelry Stores Share Information About Their November Sales

Stuller men’s wedding bands in 14K yellow gold continue to dominate, as well as plenty of custom designs and lab-grown diamond upgrades!” — BETH C., DUBLIN, OH

• Spark Creations colored stone jewelry. — Rick S., Gainesville, FL
• Empire Corp. Beautiful jewelry. — Rosanne K., South Bend, IN
• We spend the summer making beautiful pieces, the ladies start taking notes in July, and the sales start after Halloween. We will be mostly cleared out of our custom designs by the new year. All our finished pieces are in color, not diamond. So far this year, tourmaline is the hit. — Jo G., Oconomowoc, WI
• Sorry, sales were still off from the election. But the top ones would be Quality Gold, Diamond Emotions and Stuller. — Loann S., Stillwater, MN
• Gabriel & Co. They have something for everyone in most price ranges. — Cindy S., Southport, NC
• Lab diamond engagement, studs. I bought a parcel of 1-carat-plus lab diamonds (50 pieces SI to VS, E to G) and have been using them for 2-carat earrings (retail $1,350) and 1-carat solitaire rings and pendants. Margins 4X. — Edwin M., Brainerd, MN
• Lagos sold well, as did Hearts on Fire. Estate jewelry was off the charts for us! — Alan P., Wilmington, NC
• Gold and diamond fashion basics and designer pieces, particularly Roberto Coin (contributed to by a trunk show) and our own production of diamond studs and bezel station necklaces. We saw a reinforcement of the recent trends in yellow gold as well as an appreciation of the quality in our diamonds selected for studs. — Jeff M., Knoxville, TN
• Lab-grown diamond dangling earrings from Reflections Diamonds in the 2-carat total weight or bigger. These are a great self-purchase item for women who want a bigger look for a reasonable price. — Dan N., St. Augustine, FL
• Bassali fashion, Berco bridal and Christmas jewelry, and Brevani diamond fashion. — Trevor W., Myerstown, PA

• A. Jaffe bridal and Malakan diamond custom orders. We are a bridal store, and both represent quality and customization. — Jim C., Modesto, CA
• Custom orders, many in the five-figure range, and many of our original pieces priced over $5,000 also sold out of the case. Could be because those had been in the case for some years, and their prices reflected a much lower gold price! — Eve A., Evanston, IL
• Carla Corp., Fireworks Diamonds, Lashbrook. — Stew B., Natick, MA
• DA Gold bracelets, lots of estate, Allison-Kaufman colored gemstones, Zina. — Kate S., New Oxford, PA
• Shy Creation. Turned the case over already and had to reorder. — Michael K., Yardley, PA
• Alamea’s interchangeable bangle toppers, and custom pieces that no one wants to do, haha! — Rick N., Fernandina Beach, FL
• Nice mix of repairs, a couple custom pieces, and sales. We did a lot with our Stuller Showcase. We have had a link on our website since 2015. We do not get many who try it out on their own, but once I show people how to use it in the store, we have a great deal of success and business from it. — Cliff Y., Lowell, MI