(PRESS RELEASE) NEW YORK — Two new podcasts have been added to The Plumb Club learning library. Both podcasts illustrate how retailers can spur and maintain customer engagement in different manners. One podcast outlines retail opportunities that can emerge with fluctuating product and materials costs, while the other podcast illustrates how to engage customers using influencers and celebrities as effective promotion tools. Here are this month’s additions:
Customer Engagement Despite Fluctuating Costs:
As product material costs fluctuate, retailers face numerous challenges with profitability and pricing stability. However, these challenges can also create retail opportunities for innovation and growth. In this podcast, Aashish Javeri of Uni-Design outlines opportunities that are spurred by this environment and provides strategies retailers can employ to navigate the shifting costs while fostering long-term loyalty to spur sales. Uni-Design USA caters to clients around the world with dedicated diamond manufacturing facilities. The company enjoys access to a consistent diamond supply at the most competitive prices and has the advantage of making jewelry for different markets within the shortest time frames.
Promoting Your Brand with Influencers & Celebrities:
Many of today’s consumers get their jewelry buying advice from social media influencers and celebrities. How can retailers use influencers to promote their brand? To find out, Cheryl Kremkow talks to Jordan and Allison Peck of Brevani, a popular brand from Color Merchants. Brevani’s jewelry is often seen on the red carpet and shows like The Bachelorette. Learn how a retailer can partner with influencers or celebrities and how to take advantage of the times when celebrities wear the brands you carry. Brevani is a brand offered by Color Merchants Inc., which has garnered a reputation for unmatched quality and customer service.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”
