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Retailer E-Commerce and Online Strategies are the Focus of the February Plumb Club Podcasts

The podcasts provide knowledge and immediately actionable steps from industry leaders.




Retailer E-Commerce and Online Strategies are the Focus of the February Plumb Club Podcasts

(PRESS RELEASE) NEW YORK — The educational Plumb Club monthly podcast postings for February have just been added to the learning library. These podcasts provide retailers with crucial insights to help with online and e-commerce strategies. Not only will retailers learn how they can best invest in their website, but they will also get detailed advice on key areas critical to their online sales effectiveness.

Navigating E-commerce – 3 Critical Areas that Make or Break Your Business: E-Commerce is a must to today’s retailer. Dillon Chen and Anthony Marotta illustrate the importance of 3 key areas of E-commerce that can improve sales effectiveness: quality item listings, strategic social media alignment and advertising. Dillon Chen is president, and Anthony Marotta is vice president of marketing, at PAJ/Prime Art and Jewel, a leading global manufacturer that provides jewelry solutions for the world’s top retailers since 1976.

Six Ways to Invest for Online Success: Many retailers know what it takes to make a brick-and-mortar store a success, but how can they apply those same principles to their website in order to increase sales? On behalf of Plumb Club Member Benchmark, Cheryl Kremkow, jewelry brand strategist and writer, showcases how thinking about a website as a store will improve the user shopping experience and make the retailer a better online jeweler. She shares six ways that help fine-tune the online shopping experience to make an online store more successful. Benchmark is an award-winning US based manufacturer focusing on design, speed of delivery, ease of use and strong marketing support since 1973.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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