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Retailer Sells 20,000 ‘Placeholder’ Engagement Rings for $1.30 Each

A British discount chain launched the rings in January.

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In just one week, British discount retailer has sold 20,000 “engagement rings” for the equivalent of $1.30 each.

Poundland says its Bling Rings are “placeholders” that people can wear until they can afford to buy actual fine jewelry, Insider reports.

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As a result of the frenzy, which began in January, the chain is now touting itself as the UK’s largest seller of engagement rings.

Poundland is similar to a U.S. dollar store. It has 850 locations in the UK and Ireland.

The rings serve as “an excuse to pop the question and make it official before they save up to purchase the real thing,” according to the retailer.

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A spokesperson told The Guardian: “These are beautiful placeholder rings because we know they’ll want to buy their own.”

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The rings come in four designs and various sizes.

Read more at Insider

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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