Headlines

Retailer Sells 20,000 ‘Placeholder’ Engagement Rings for $1.30 Each

A British discount chain launched the rings in January.

Published

6 years ago

February 12, 2019

INSTORE Staff

Retailer Sells 20,000 ‘Placeholder’ Engagement Rings for $1.30 Each

In just one week, British discount retailer has sold 20,000 “engagement rings” for the equivalent of $1.30 each.

Poundland says its Bling Rings are “placeholders” that people can wear until they can afford to buy actual fine jewelry, Insider reports.

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As a result of the frenzy, which began in January, the chain is now touting itself as the UK’s largest seller of engagement rings.

Poundland is similar to a U.S. dollar store. It has 850 locations in the UK and Ireland.

The rings serve as “an excuse to pop the question and make it official before they save up to purchase the real thing,” according to the retailer.

A spokesperson told The Guardian: “These are beautiful placeholder rings because we know they’ll want to buy their own.”

The rings come in four designs and various sizes.

Read more at Insider

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