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Retailers Rate the Show: ‘Amazing’, ‘Insane’, ‘Intense’

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Retailers Rate the Show: ‘Amazing’, ‘Insane’, ‘Intense’

A gallery of retailer reactions to the education program at this year’s SMART Show:

"Martin Lindstrom was amazing!"

– Lori Roy of Pearce Jewelers
in West Lebanon, NH

“I learnt so much, it was insane!”

– Phil Pancer of Ringleader Jewellers
in Pickering, Ontario, Canada

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“This is the best educational venue in the business, bar none.”

– Jim Tuttle of Green Lake Jewelry Works in Seattle, WA

“Intense immersion sessions in marketing, education and bench skills for beginners or advanced industry professionals designed to reinforce basics, instilling a certain flavor of business common sense and evoking widespread brainstorming. [The show leaves] you with a renewed sense of purpose, easily implemented ideas and access to fashionable “smart” stock to replenish your war chest so you can blow away the competition!”

– Denise Oros of Linnea Jewelers in LaGrange, IL

“The vibe at this show is different than other shows. The pace is different. I find it invigorating.”

– Brett Weiler of Decatur City Jewelers in Decatur, GA

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“An incredible learning experience filled with tips and tricks that we should be doing every day. Find out who our demographic is, find out how to market to them, and [learning how to] brand your own store was huge as well. So excited to implement!”

– Katie Taylor of Taylor’s Jewellers in Alliston, Ontario, Canada

“If you’re not at the SMART Show, you’re missing out! I received more valuable information in a short time period than any other industry show.”

– Beth Schmitz of Beth Schmitz Consulting in Austin, TX

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Retailers Rate the Show: ‘Amazing’, ‘Insane’, ‘Intense’

Published

on

Retailers Rate the Show: ‘Amazing’, ‘Insane’, ‘Intense’

A gallery of retailer reactions to the education program at this year’s SMART Show:

"Martin Lindstrom was amazing!"

– Lori Roy of Pearce Jewelers
in West Lebanon, NH

“I learnt so much, it was insane!”

Advertisement

– Phil Pancer of Ringleader Jewellers
in Pickering, Ontario, Canada

“This is the best educational venue in the business, bar none.”

– Jim Tuttle of Green Lake Jewelry Works in Seattle, WA

“Intense immersion sessions in marketing, education and bench skills for beginners or advanced industry professionals designed to reinforce basics, instilling a certain flavor of business common sense and evoking widespread brainstorming. [The show leaves] you with a renewed sense of purpose, easily implemented ideas and access to fashionable “smart” stock to replenish your war chest so you can blow away the competition!”

– Denise Oros of Linnea Jewelers in LaGrange, IL

“The vibe at this show is different than other shows. The pace is different. I find it invigorating.”

Advertisement

– Brett Weiler of Decatur City Jewelers in Decatur, GA

“An incredible learning experience filled with tips and tricks that we should be doing every day. Find out who our demographic is, find out how to market to them, and [learning how to] brand your own store was huge as well. So excited to implement!”

– Katie Taylor of Taylor’s Jewellers in Alliston, Ontario, Canada

“If you’re not at the SMART Show, you’re missing out! I received more valuable information in a short time period than any other industry show.”

– Beth Schmitz of Beth Schmitz Consulting in Austin, TX

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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