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Rethinking the Store: Clodius & Co.: Month 11: Resignation

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It’s been a year since Mark and Monika Clodius gave the green light to a project that would double the size of their Rockford, IL, store, Clodius & Co. It’s been a long year, and the construction that was to be wrapped up for a September grand opening is not over yet. Compounding the frustrations that accompany any project of this sort, the Clodiuses have struggled through numerous personal crises. Both are now resigned to the fact that the expansion will finish when it’s finished, and that they’ll be stronger individuals for having weathered the process. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

BUTTERFLY EFFECT: An architect draws a floor plan not to scale. A contractor, seeing an architect’s drawing, has no reason to question it. A carpet salesman, asking a contractor for a floor plan, logically wouldn’t bother to take measurements. And a carpet layer informs Mark and Monika they’re 100 square feet short. It was one of these amazing chain of events, Mark says. More amazing is that in the time between ordering the carpet, the manufacturer retooled its equipment and no longer makes the same size or color. The temporary fix A sort of two-tone patch installed while the manufacturer produces a custom lot to finish the job. It looks a little like cool jewelry store meets hotel lobby, Monika says, adding that she hasn’t cried more than at any other time during the project than she did that week. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

OUT OF SEASON: Did you know glass companies have a busy season Neither did Mark and Monika. Apparently a lot of building sites want to button up their projects for the winter months, and the added orders cause a backlog at glass suppliers. The crux at Clodius & Co.: We have this beautiful island, Monika says, with no glass or jewelry in it.

Rethinking the Store: Clodius & Co.: Month 11: Resignation

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PROGRESS: While the cabinetmaker won’t be installing their custom work until January, there has been notable progress on the construction front. The trailer that housed temporary offices is gone, and staff members are in the process of moving into new office space. The construction crews have begun packing their tools. The new metal halide lighting is magnificent, according to Mark. And the new paint scheme looks good on the walls, according to Monika. So we’re getting that wow’ factor we were looking for, Mark says. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

 FAMILY FRONT: Throughout the project, the Clodiuses have been beset by personal crises. The latest occurred just days before Thanksgiving, when Monika’s father, the store bookkeeper, received word that a donor was available for a kidney transplant he’d awaited for three years. The surgery a success, it helped put the store’s construction delays into perspective. Life’s too precious to fret much about it, she says. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

 REFLECTIONS: Who would have anticipated all this would have happened Monika says. This was supposed to be easy and smooth-going. You never know what life brings you. Now, we’re just waiting to find a new normal.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Rethinking the Store: Clodius & Co.: Month 11: Resignation

Published

on

It’s been a year since Mark and Monika Clodius gave the green light to a project that would double the size of their Rockford, IL, store, Clodius & Co. It’s been a long year, and the construction that was to be wrapped up for a September grand opening is not over yet. Compounding the frustrations that accompany any project of this sort, the Clodiuses have struggled through numerous personal crises. Both are now resigned to the fact that the expansion will finish when it’s finished, and that they’ll be stronger individuals for having weathered the process. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

BUTTERFLY EFFECT: An architect draws a floor plan not to scale. A contractor, seeing an architect’s drawing, has no reason to question it. A carpet salesman, asking a contractor for a floor plan, logically wouldn’t bother to take measurements. And a carpet layer informs Mark and Monika they’re 100 square feet short. It was one of these amazing chain of events, Mark says. More amazing is that in the time between ordering the carpet, the manufacturer retooled its equipment and no longer makes the same size or color. The temporary fix A sort of two-tone patch installed while the manufacturer produces a custom lot to finish the job. It looks a little like cool jewelry store meets hotel lobby, Monika says, adding that she hasn’t cried more than at any other time during the project than she did that week. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

OUT OF SEASON: Did you know glass companies have a busy season Neither did Mark and Monika. Apparently a lot of building sites want to button up their projects for the winter months, and the added orders cause a backlog at glass suppliers. The crux at Clodius & Co.: We have this beautiful island, Monika says, with no glass or jewelry in it.

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Rethinking the Store: Clodius & Co.: Month 11: Resignation

PROGRESS: While the cabinetmaker won’t be installing their custom work until January, there has been notable progress on the construction front. The trailer that housed temporary offices is gone, and staff members are in the process of moving into new office space. The construction crews have begun packing their tools. The new metal halide lighting is magnificent, according to Mark. And the new paint scheme looks good on the walls, according to Monika. So we’re getting that wow’ factor we were looking for, Mark says. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

 FAMILY FRONT: Throughout the project, the Clodiuses have been beset by personal crises. The latest occurred just days before Thanksgiving, when Monika’s father, the store bookkeeper, received word that a donor was available for a kidney transplant he’d awaited for three years. The surgery a success, it helped put the store’s construction delays into perspective. Life’s too precious to fret much about it, she says. 

Rethinking the Store: Clodius & Co.: Month 11: Resignation

 REFLECTIONS: Who would have anticipated all this would have happened Monika says. This was supposed to be easy and smooth-going. You never know what life brings you. Now, we’re just waiting to find a new normal.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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