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Reveal! The 2016 Big Survey is Almost Here

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Reveal! The 2016 Big Survey is Almost Here

We’re done collecting and tabulating, slicing and dicing, cross-checking and filtering — our latest Big Survey edition is done and dusted and currently en route to the printers. Within a few weeks you should see the results of our analysis and our readers’ generous contributions of their time, data and thoughts.

With just on 700 responses from store owners and managers, the 2016 Big Survey is once again the biggest such exercise undertaken in the industry this year. And once again there was no shortage of surprises. In the coming weeks we’ll give you a sneak peek at some of the results with a series of blogs published here on instoremag.com.

Among the highlights:

A new No. 1 for best-performing jewelry brand (yes, that Danish upstart has been toppled).
It will be a landslide on Nov. 8 if the rest of America votes like jewelers.
Stores are getting smaller even as jewelers try to offer more services.
Jewelers are a sober lot. OK, you may have known that; but what’s interesting is which jewelers drink the most.
Despite all the turmoil that has buffeted the industry over the last decade, a large portion of jewelry businesses (almost 50 percent) have enjoyed solid earnings growth. Find out which jewelers in which segments are doing best.
What’s the best time post on Facebook, and the best day to send an email? Our jewelers tell. Which sometimes reflects conventional wisdom and sometimes does not.
Finally, in a world where the average 29-year-old American has already had seven jobs, how do jewelers keep their staff for so long? By not hiring young people, of course!

In all, we asked 75 questions that garnered responses from simple multiple choice answers (Yes, I’m a woman) to hilarious tales of what jewelers had caught employees doing in the backroom to touching laments about the sacrifices people had made to pursue their business dreams. By the end of the exercise this year we really had only one question left – why will no jeweler in North Dakota answer our Big Survey?

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Thanks to the jewelers in every other state of the Union, several territories and from Canada who made this year’s survey such a success, We hope you enjoy the teasers over the next few weeks and also the printed version when it lands in your mailbox in the first week of November. It contains the combined wisdom and experiences of 700 jewelers. Try to spend some quality time with it.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Reveal! The 2016 Big Survey is Almost Here

mm

Published

on

Reveal! The 2016 Big Survey is Almost Here

We’re done collecting and tabulating, slicing and dicing, cross-checking and filtering — our latest Big Survey edition is done and dusted and currently en route to the printers. Within a few weeks you should see the results of our analysis and our readers’ generous contributions of their time, data and thoughts.

With just on 700 responses from store owners and managers, the 2016 Big Survey is once again the biggest such exercise undertaken in the industry this year. And once again there was no shortage of surprises. In the coming weeks we’ll give you a sneak peek at some of the results with a series of blogs published here on instoremag.com.

Among the highlights:

A new No. 1 for best-performing jewelry brand (yes, that Danish upstart has been toppled).
It will be a landslide on Nov. 8 if the rest of America votes like jewelers.
Stores are getting smaller even as jewelers try to offer more services.
Jewelers are a sober lot. OK, you may have known that; but what’s interesting is which jewelers drink the most.
Despite all the turmoil that has buffeted the industry over the last decade, a large portion of jewelry businesses (almost 50 percent) have enjoyed solid earnings growth. Find out which jewelers in which segments are doing best.
What’s the best time post on Facebook, and the best day to send an email? Our jewelers tell. Which sometimes reflects conventional wisdom and sometimes does not.
Finally, in a world where the average 29-year-old American has already had seven jobs, how do jewelers keep their staff for so long? By not hiring young people, of course!

Advertisement

In all, we asked 75 questions that garnered responses from simple multiple choice answers (Yes, I’m a woman) to hilarious tales of what jewelers had caught employees doing in the backroom to touching laments about the sacrifices people had made to pursue their business dreams. By the end of the exercise this year we really had only one question left – why will no jeweler in North Dakota answer our Big Survey?

Thanks to the jewelers in every other state of the Union, several territories and from Canada who made this year’s survey such a success, We hope you enjoy the teasers over the next few weeks and also the printed version when it lands in your mailbox in the first week of November. It contains the combined wisdom and experiences of 700 jewelers. Try to spend some quality time with it.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular