SINCE RIHANNA HIT her stride, she has been an icon of style, particularly when it comes to jewelry. Whether she is performing, out and about, showing her baby bump or promoting her Savage X Fenty campaigns. In this instance, her video for Savage X Fenty shows her in piled-on necklaces — one of the key trends that has continued to evolve rather than peak.
Rihanna has always been a proponent of layered necklaces. She has mixed antique, vintage and modern, from her chokers to her graduated diamonds to her short to long styles that showed off her first baby bump.
This time she is wearing three styles from EÉRA mixed with other necklaces.
While I am not a fan of the #neckmess — I prefer graduated layers so that all can be seen — it seems to work on Rihanna and definitely for the video.
And EÉRA has been gaining traction with retailers, press, consumers and celebrities. Founded by Chiara Capitani and Romy Blanga, whose desire was to create impactful utilitarian jewelry crafted from precious materials, it has become known for its distinctive modern designs. After discovering a snap hoop in a vintage store in Tokyo, the duo developed their first collection, re-interpreting the hoop into fine jewelry earrings with functional hinges to be changed and rearranged. They have since expanded further into necklaces and bracelets with diamonds, precious stones in 18K gold and various alloys to create unique colored link chains.
All of the brand’s pieces are handmade in Vicenza, Italy.
EÉRA Tokyo Necklace Pavé; EÉRA Pearl Necklace; EÉRA Lucy Chain Necklace
