(PRESS RELEASE) ALBUQUERQUE, NEW MEXICO — Rio Grande, the trusted wholesale partner to the jewelry industry since 1944, announced expanded offerings that support retailers in delivering meaningful, personalized jewelry experiences for their customers. In response to the growing demand for customization, Rio Grande now offers a robust portfolio of tools, services, and sourcing solutions.
“As personalization continues to drive consumer purchasing decisions, especially in the bridal and self-purchasing categories, Rio Grande is focused on providing scalable, premium customization solutions that retailers can trust,” said Arien Gessner, President of Rio Grande. “We’ve built a framework that combines creativity, efficiency, and reliability, ultimately leveraging the strength of our Richline network while staying close to our roots in U.S.-based manufacturing.”
Expanded Retail Solutions Include:
- Melee Sourcing & Matched Pairs – Precision sourcing of small diamonds and gems to complete custom designs with accuracy and ease. These include both natural and lab-grown options with a wide selection at some of the industry’s best pricing.
- Custom Jewelry Manufacturing and Made-to-Order Ring Services – Retailers gain access to bespoke design services, including collaborative design development, prototyping, precision casting, and manufacturing with reliable turnaround.
- Diamond & Gemstone Special Orders – Benefit from direct sourcing through Rio Grande and Richline Group’s domestic and international networks.
- Custom Branding & Finishing Services – Hot-foil stamping, custom marking stamps, polishing cloths, digital printing, and packaging solutions for a branded customer experience.
- (NEW) Custom Jewelry Design Tool – A new digital platform available to jewelers in Fall 2025 that allows customers to visualize stone, metal, and engraving options for custom-designed jewelry in real time.
These offerings address key retailer needs of speed, quality, and storytelling. Customized jewelry has become essential for retailers, especially independent jewelers, looking to stand out and connect with emotionally driven consumers. Retailers benefit from:
- Reliable turnaround times to meet peak-season demands
- High-quality production with consistent precision
- Low minimums and scalable solutions for one-offs and special requests
- Increased upsell opportunities through sentimental value and exclusivity
With over 80 years of industry leadership, Rio Grande remains focused on building long-term relationships with customers not just transactions. The company continues to invest in services that help jewelers meet consumer expectations and grow sustainably.
Unlike many suppliers, Rio Grande manufactures and sources many of its products in the U.S., ensuring reliable access to quality materials and mitigating the impact of global supply chain disruptions. Through its affiliation with the Richline Group, LeachGarner, and J.C. Nordt, Rio offers retailers access to a vast suite of services and materials, all under one trusted umbrella.
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Retailers can explore these new solutions at RioGrande.com or call 1-800-545-6566.
