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Ritani Names New CEO

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She starts immediately.

 NEW YORK, NY and SEATTLE, WA – Ritani has announced the hiring of Deborah Fine as its CEO.

The company said in a press release that she’s “a highly accomplished, dynamic omnichannel executive with two decades of experience leading lifestyle businesses to record growth and profit through all stages of the enterprise lifecycle.”

She begins immediately and will split her time between Ritani’s Seattle and New York operation centers.INSTORE Fine

Fine has experience in several industries, including consumer retail, fashion and beauty, lifestyle and media. She was previously CEO of Direct Brands, the largest member-based retailer of media products in the U.S.; president of iVillage, an NBC Universal company that was dedicated to women online; CEO of Victoria’s Secret PINK; founder and president of Avon Mark Cosmetics; and vice president and publisher of Glamour and publisher of Brides. 

“Deborah has demonstrated an impressive track record of leading best in class retail and media businesses and delivering significant results,” said Henrique de Castro, head of Cantor Ventures, an investor in Ritani. “Her experience and vision will help propel the growth strategy of the Ritani brand, as it seeks to gain market share in the omnichannel fine jewelry market.”

Fine said she’s “excited to join Ritani and lead the business in its next stage of development.”

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“Ritani was the first to launch a true ‘Clicks and Bricks’ model in the category and this fresh approach to engagement ring and jewelry shopping has resonated positively with customers, helping over 10,000 couples a year globally say ‘I do,'” Fine said. “Ritani’s legacy of craftsmanship, business model innovation and the ability for consumers to design their own merchandise are strong pillars for growth. I look forward to working with the team here to continue to innovate and increase our market share across all relevant categories.”

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