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Road Trip Part 2: Symmetry Jewelers

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Road Trip Part 2: Symmetry Jewelers

My second stop, in New Orleans was Symmetry Jewelers. You know it’s going to be good when a couple of other jewelers in the market tell you to visit, and I wasn’t disappointed.

Richard Lee Mathis in store

The co-owners of Symmetry are Richard Lee Mathis and Tom Mathis. Richard is the president of the store, while Tom is the in-house designer for which the store is locally famous. Symmetry is right in the wheelhouse of INDESIGN, as the store carries a variety of outside designers, including some nationally-known designers as well as several local creators.

Like all the jewelers I spoke to in New Orleans, Symmetry had their own unique story related to Hurricane Katrina. When the store was evacuated, Richard was able to get most of the jewelry into the vault but left some sterling jewelry in the showcases. When the staff eventually returned, the showcases were smashed and the sterling jewelry stolen. But the cool part is that a few months later, someone bought a nearby home, found the jewelry hidden in the house and brought it back to the store. Symmetry also had the good fortune to be insured by Jewelers Mutual, which paid for a renovation and replaced ruined equipment in the workshop.

While most customers come in for Tom’s custom and readymade designs, the store has other talented craftsmen, including designer Tim Nelson. Tim’s work is inspired by science fiction, and combines nanotechnology and jewelry to light up the jewelry from within. “I love having moving parts in the jewelry,” says Nelson, whose pieces are constructed of industrial metals like brass, titanium and copper. “And having hidden light sources adds mystery to the pieces. I think of my jewelry as wearable art.” One of Nelson’s creations, a scuba diving crawfish called “Wally of the Sea,” will have its profit donated to a local charity devoted to restoration in New Orleans.

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Road Trip Part 2: Symmetry Jewelers

Published

on

Road Trip Part 2: Symmetry Jewelers

My second stop, in New Orleans was Symmetry Jewelers. You know it’s going to be good when a couple of other jewelers in the market tell you to visit, and I wasn’t disappointed.

Richard Lee Mathis in store

The co-owners of Symmetry are Richard Lee Mathis and Tom Mathis. Richard is the president of the store, while Tom is the in-house designer for which the store is locally famous. Symmetry is right in the wheelhouse of INDESIGN, as the store carries a variety of outside designers, including some nationally-known designers as well as several local creators.

Like all the jewelers I spoke to in New Orleans, Symmetry had their own unique story related to Hurricane Katrina. When the store was evacuated, Richard was able to get most of the jewelry into the vault but left some sterling jewelry in the showcases. When the staff eventually returned, the showcases were smashed and the sterling jewelry stolen. But the cool part is that a few months later, someone bought a nearby home, found the jewelry hidden in the house and brought it back to the store. Symmetry also had the good fortune to be insured by Jewelers Mutual, which paid for a renovation and replaced ruined equipment in the workshop.

While most customers come in for Tom’s custom and readymade designs, the store has other talented craftsmen, including designer Tim Nelson. Tim’s work is inspired by science fiction, and combines nanotechnology and jewelry to light up the jewelry from within. “I love having moving parts in the jewelry,” says Nelson, whose pieces are constructed of industrial metals like brass, titanium and copper. “And having hidden light sources adds mystery to the pieces. I think of my jewelry as wearable art.” One of Nelson’s creations, a scuba diving crawfish called “Wally of the Sea,” will have its profit donated to a local charity devoted to restoration in New Orleans.

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{igallery id=2198|cid=730|pid=6|type=category|children=0|showmenu=0|tags=|limit=0}

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
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var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

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blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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