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Robbins Brothers Announces New VP of Stores

Patton completes a powerhouse executive leadership team.




Ann-Marie Patton | Sue Hopeman | Kris Land | Marc Friedant
Ann-Marie Patton | Sue Hopeman | Kris Land | Marc Friedant

(PRESS RELEASE) AZSUSA, CA — Robbins Brothers, The Engagement Ring Experts, announced that Ann-Marie Patton has joined the executive leadership team as Vice President of Stores.

Patton is an experienced store operations executive with demonstrated expertise in the jewelry industry. She has spent the majority of her career at Signet Jewelers, where she held two leadership roles, most recently as Vice President, North America – Kay Division. Prior to that, she served as Divisional Vice President, North America for Jared and Design & Service Center Divisions.

“Ann-Marie brings far more than experience to our team,” said President & CEO of Robbins Brothers Marc Friedant. “She also brings a belief that engaged team members are key to delivering consistent and unparalleled in-store customer experiences, which ultimately leads to exceptional sales performance and team member and customer loyalty. She is a very strong addition to our already stellar team.”

Patton joins Robbins Brothers after being hand-selected and sought out by Friedant who has been strategic about identifying specialized leaders who bring innovation, experience, and a dedication to customer service to the team.

“It is critical in our world that merchandising, marketing, and store operations all work seamlessly together, driving innovation and high-touch customer experiences to keep the brand evolving and top of mind with today’s customers,” said Friedant. “I am confident that we have truly built a dream team in these three areas. We now have three powerhouse executives leading the charge and alongside our recent management buyout, we are set up for success.”

Patton joins Vice President of Merchandising Sue Hopeman, Vice President of Marketing Kris Land, and other professionals who comprise the company’s executive leadership team. Hopeman joined Robbins Brothers in 2019 with more than 20 years of merchandising experience with a strong background in strategic development and driving retail growth. Previously, she worked as Executive Vice President of Merchandising, Marketing and eCommerce for Visionworks, a national eyewear company. She also worked in similar roles at Sally Beauty Supply, Things Remembered and spent 14 years in the fine jewelry industry with the Zale Corporation, advancing to President of Gordon’s Jewelers, a division of Zale.


Land joined the company in 2021 bringing decades of experience in traditional and digital marketing strategy and brand visioning in the jewelry industry. Most recently, she was the Chief Marketing Officer for Alex and Ani where she was instrumental in transforming the business into an online retailer. She also worked in VP roles for Jared Galleria of Jewelry and Kay Jewelers and was also the Chief Marketing Officer for Ultra Diamonds in Chicago.

“I am thrilled to be part of the Robbins Brothers team. I look forward to working alongside Sue and Kris in elevating Marc’s vision for the future of this exciting brand,” said Patton. “We all bring a deep expertise in our own areas of the industry and importantly, we are all innovators by nature and look forward to putting our individual strengths into a collective power to grow and evolve the Robbins Brothers brand.”



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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